{"id":15220,"date":"2024-05-30T11:57:33","date_gmt":"2024-05-30T11:57:33","guid":{"rendered":"https:\/\/www.casaneo.io\/?page_id=15220"},"modified":"2026-03-19T07:45:21","modified_gmt":"2026-03-19T07:45:21","slug":"optimiser-couts-acquisition-client","status":"publish","type":"page","link":"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/optimiser-couts-acquisition-client\/","title":{"rendered":"Comment optimiser le co\u00fbt d\u2019acquisition client d&#8217;un site e-commerce ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15220\" class=\"elementor elementor-15220\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb7ce18 e-flex e-con-boxed e-con e-parent\" data-id=\"2cb7ce18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-608904e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"608904e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-470a0460 elementor-widget elementor-widget-heading\" data-id=\"470a0460\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment optimiser le co\u00fbt d\u2019acquisition client d'un site e-commerce ?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ec6ae6 btn-size elementor-widget elementor-widget-text-editor\" data-id=\"64ec6ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nos jours, le co\u00fbt d\u2019acquisition de nouveaux clients a nettement et rapidement augment\u00e9. Celui-ci a grimp\u00e9 en 5 ans d\u2019environ 50 %. Dans le secteur de la mode et de la maison, les marques ont de plus en plus recours aux publicit\u00e9s payantes pour s\u00e9duire une nouvelle client\u00e8le. Avec l\u2019introduction de la l\u00e9gislation sur la protection des donn\u00e9es personnelles et la diminution de l\u2019efficacit\u00e9 des publicit\u00e9s, le retour sur investissement des campagnes publicitaires semble \u00eatre en d\u00e9clin.<\/p><p>Pour vous aider \u00e0 r\u00e9duire le co\u00fbt d\u2019acquisition client (CAC), une adaptation est n\u00e9cessaire. Casaneo,\u00a0<a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/\">professionnel de l\u2019affiliation marketing<\/a>, vous invite \u00e0 explorer de nouvelles strat\u00e9gies pour e-commer\u00e7ants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787a70dc elementor-widget__width-inherit elementor-mobile-align-center elementor-widget-mobile__width-inherit btn-size elementor-widget elementor-widget-button\" data-id=\"787a70dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.casaneo.io\/fr\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pour plus de d\u00e9tails, contactez-nous d\u00e8s maintenant !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3479481 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3479481\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa60c13 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1fa60c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"850\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/2024\/06\/Importance-SEO.jpg\" class=\"attachment-full size-full wp-image-15478\" alt=\"Importance SEO technique\" srcset=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/2024\/06\/Importance-SEO.jpg 1280w, https:\/\/www.casaneo.io\/wp-content\/uploads\/2024\/06\/Importance-SEO-300x199.jpg 300w, https:\/\/www.casaneo.io\/wp-content\/uploads\/2024\/06\/Importance-SEO-1024x680.jpg 1024w, https:\/\/www.casaneo.io\/wp-content\/uploads\/2024\/06\/Importance-SEO-768x510.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e876612 e-flex e-con-boxed e-con e-parent\" data-id=\"7e876612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775781d e-con-full e-flex e-con e-child\" data-id=\"775781d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1551544 elementor-widget elementor-widget-heading\" data-id=\"1551544\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le taux de conversion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b84f2 elementor-widget elementor-widget-text-editor\" data-id=\"18b84f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour r\u00e9duire le co\u00fbt d\u2019acquisition, vous devez bien entendu convertir un maximum de visiteurs en clients. Il est donc important d\u2019<a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/optimiser-couts-acquisition-client\/optimisation-tunnel-de-vente\/\">optimiser le tunnel de vente<\/a>. Pour ce faire, adoptez une strat\u00e9gie CRO compl\u00e8te en utilisant toutes les donn\u00e9es disponibles sur vos clients et leur comportement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181aaf1 elementor-widget elementor-widget-text-editor\" data-id=\"181aaf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs approches peuvent \u00eatre envisag\u00e9es pour optimiser le taux de conversion. Vous pouvez, par exemple, rendre la navigation sur votre site plus simple et intuitive. Utilisez \u00e9galement des images de haute qualit\u00e9 pour renforcer la cr\u00e9dibilit\u00e9 des produits que vous proposez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc59683 e-con-full e-flex e-con e-child\" data-id=\"bc59683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e52b6 elementor-widget elementor-widget-text-editor\" data-id=\"92e52b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u2019oubliez pas \u00e9galement de renforcer les appels \u00e0 l\u2019action ou CTA les appels \u00e0 l\u2019action ou CTA en soignant les textes, les couleurs et leur emplacement.<\/p><p>Enfin, ne n\u00e9gligez pas la description de vos produits. Assurez-vous que la description de vos produits phares reste percutante et n\u2019oubliez pas de bien mettre en avant leurs avantages. Pr\u00e9cisez les caract\u00e9ristiques qui les distinguent des produits de vos concurrents. Privil\u00e9giez \u00e9galement les phrases courtes, engageantes et accrocheuses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c00c6 elementor-widget elementor-widget-heading\" data-id=\"b3c00c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La fid\u00e9lisation des clients existants\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d959d elementor-widget elementor-widget-text-editor\" data-id=\"c9d959d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En effet, ne vous concentrez pas uniquement sur vos prochaines cibles. L\u2019efficacit\u00e9 du marketing digital pour <a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/optimiser-couts-acquisition-client\/strategie-attirer-fideliser-clients\/\">baisser les co\u00fbts d\u2019acquisition passe aussi par la fid\u00e9lisation des clients<\/a> existants. Souvenez-vous que c\u2019est en tirant le meilleur parti de vos clients actuels que vous pouvez optimiser le retour sur investissement. Pour fid\u00e9liser vos clients, vous pouvez opter pour diff\u00e9rentes strat\u00e9gies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c55cf31 e-con-full e-flex e-con e-child\" data-id=\"c55cf31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7999849 elementor-widget elementor-widget-heading\" data-id=\"7999849\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019e-mail marketing personnalis\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027a556 elementor-widget elementor-widget-text-editor\" data-id=\"027a556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tValorisez vos clients en tant qu\u2019individus et en leur proposant des offres personnalis\u00e9es pour augmenter leur engagement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e52ea1 elementor-widget elementor-widget-heading\" data-id=\"8e52ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le marketing par SMS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c12e0 elementor-widget elementor-widget-text-editor\" data-id=\"90c12e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce moyen peu co\u00fbteux peut augmenter la dur\u00e9e de la valeur \u00e0 vie de vos clients. Cette communication directe et imm\u00e9diate permet d\u2019augmenter le taux d\u2019engagement et r\u00e9duit les abandons de panier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913bc1f elementor-widget elementor-widget-heading\" data-id=\"913bc1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019engagement aupr\u00e8s des fid\u00e8les clients\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa333d0 elementor-widget elementor-widget-text-editor\" data-id=\"aa333d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>misez sur un programme de fid\u00e9lit\u00e9 \u00e0 diff\u00e9rents niveaux. Offrez aux initi\u00e9s des avantages plus importants et plus int\u00e9ressants comme des cadeaux gratuits, des ventes priv\u00e9es, des codes de r\u00e9duction, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74771169 e-flex e-con-boxed e-con e-parent\" data-id=\"74771169\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fa627f9 e-con-full e-flex e-con e-child\" data-id=\"6fa627f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ca9ba elementor-widget elementor-widget-heading\" data-id=\"e8ca9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un mod\u00e8le d\u2019abonnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534b54 elementor-widget elementor-widget-text-editor\" data-id=\"7534b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u00e9voyez \u00e9galement un mod\u00e8le d\u2019abonnement pour fid\u00e9liser vos clients au moment du paiement. Plus la dur\u00e9e de l\u2019abonnement est prolong\u00e9e, plus sa valeur augmente. Ainsi, vous b\u00e9n\u00e9ficiez d\u2019un meilleur rapport qualit\u00e9-prix pour votre investissement initial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e542b8 elementor-widget elementor-widget-heading\" data-id=\"9e542b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le marketing d\u2019affiliation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55080e7 elementor-widget elementor-widget-text-editor\" data-id=\"55080e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme mentionn\u00e9 plus haut, une adaptation est fortement recommand\u00e9e pour r\u00e9duire ses co\u00fbts d\u2019acquisition client sachant que ceux-ci peuvent augmenter au fil des ann\u00e9es. Aussi, pensez \u00e0 opter pour une approche flexible dans votre strat\u00e9gie de r\u00e9duction des co\u00fbts. Pensez \u00e0 investir dans des <a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/optimiser-couts-acquisition-client\/canaux-acquisition-rentables\/\">canaux d\u2019acquisition les plus rentables<\/a> comme le marketing d\u2019affiliation.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957fcd elementor-widget elementor-widget-text-editor\" data-id=\"5957fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outre les publicit\u00e9s payantes, le marketing d\u2019affiliation a le vent en poupe aupr\u00e8s des entreprises. Cette approche strat\u00e9gique implique une collaboration avec des affili\u00e9s d\u00e9di\u00e9s \u00e0 la promotion de vos produits et de votre marque. Ces derniers re\u00e7oivent en retour une commission bas\u00e9e sur chaque vente g\u00e9n\u00e9r\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03aeb2 elementor-widget elementor-widget-heading\" data-id=\"d03aeb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le principe de l\u2019affiliations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5656e0a elementor-widget elementor-widget-text-editor\" data-id=\"5656e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le principe cl\u00e9 est la performance : vous r\u00e9mun\u00e9rez uniquement lorsque des r\u00e9sultats concrets sont obtenus. Certes, l\u2019affiliation offre une excellente opportunit\u00e9 pour augmenter la visibilit\u00e9 et r\u00e9aliser un retour sur investissement significatif. Vous devez toutefois s\u00e9lectionner judicieusement vos partenaires affili\u00e9s.<br \/>Pour garantir une efficacit\u00e9 optimale et cibl\u00e9e, faites appel \u00e0 un expert en r\u00e9seau d\u2019affiliation comme Casaneo. Sp\u00e9cialis\u00e9e dans les secteurs de la mode et de la maison, Casaneo vous offre des solutions sur mesure et vous connecte avec des affili\u00e9s parfaitement align\u00e9s sur vos objectifs d\u2019acquisition de trafic.<br \/><strong>Ne manquez pas cette chance de booster votre e-commerce et d\u2019optimiser vos co\u00fbts d\u2019acquisition client avec Casaneo !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16573152 e-flex e-con-boxed e-con e-parent\" data-id=\"16573152\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48a13879 e-con-full e-flex e-con e-child\" data-id=\"48a13879\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e752562 elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e752562\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.casaneo.io\/fr\/nous-contacter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous d\u00e8s maintenant !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31490b72 e-flex e-con-boxed e-con e-parent\" data-id=\"31490b72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725a4af2 elementor-widget elementor-widget-heading\" data-id=\"725a4af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consultez \u00e9galement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21955cc0 e-grid e-con-full e-con e-child\" data-id=\"21955cc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ff76ab e-con-full e-flex e-con e-child\" data-id=\"6ff76ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-125b0370 elementor-widget elementor-widget-image\" data-id=\"125b0370\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/image-15-qp45q2cs76roilgmed4d5f19ajkdb9biczi7nrmtbc.png\" title=\"\" alt=\"Augmenter taux de conversion Shopify\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f41956 elementor-widget elementor-widget-heading\" data-id=\"10f41956\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/augmenter-trafic-site-e-commerce\/\">Augmenter le trafic cibl\u00e9 vers votre site e-commerce de mani\u00e8re efficace<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ddee9e1 e-con-full e-flex e-con e-child\" data-id=\"7ddee9e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51f5bc69 elementor-widget elementor-widget-image\" data-id=\"51f5bc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/augmenter-vente-en-ligne-qq8lmmcgi7lt75atvz9wlai9j8r2nfj4f1rqcf0k4o.webp\" title=\"augmenter vente en ligne\" alt=\"augmenter ses ventes en ligne\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a26fe0e elementor-widget elementor-widget-heading\" data-id=\"6a26fe0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/augmenter-ventes-en-ligne\/\">Meilleures strat\u00e9gies pour augmenter les ventes en ligne tout en restant rentable<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d970f e-con-full e-flex e-con e-child\" data-id=\"71d970f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8432d20 elementor-widget elementor-widget-image\" data-id=\"8432d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/saturation-cannaux-qqhjkh2ep38otke4a9a174s1fdu8pzg1jhwfhgmh9k.webp\" title=\"saturation-cannaux\" alt=\"saturation cannaux traditionnels\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f05b9d elementor-widget elementor-widget-heading\" data-id=\"1f05b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/saturation-des-canaux-dacquisition-traditionnels\/\">Saturation des canaux d\u2019acquisition traditionnels : solutions<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d71d83 e-con-full e-flex e-con e-child\" data-id=\"2d71d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0653bde elementor-widget elementor-widget-image\" data-id=\"0653bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/gestion-campagne-digitale-scaled-qqhk81uo4him1g57ly658ol9ubmoso1ns6zvubnz6w.webp\" title=\"gestion-campagne-digitale\" alt=\"gestion campagne publicitaire digitale\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb47a83 elementor-widget elementor-widget-heading\" data-id=\"bb47a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/gerer-campagnes-publicitaires-digitales\/\">Comment g\u00e9rer la complexit\u00e9 des campagnes publicitaires digitales ?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dd4781 e-con-full e-flex e-con e-child\" data-id=\"2dd4781\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bb46f elementor-widget elementor-widget-image\" data-id=\"c4bb46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/casaneo-homer-head-r0f3bz8cvqbq3zzx2trr8f3l1pizpsu6iweeo3a6zs.webp\" title=\"casaneo-homer-head\" alt=\"casaneo-homer-head\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f1df9 elementor-widget elementor-widget-heading\" data-id=\"54f1df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/\">Quelles plateformes d\u2019affiliation sont les plus adapt\u00e9es \u00e0 son type de produits ou services ?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f78e40 e-con-full e-flex e-con e-child\" data-id=\"6f78e40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-860247a elementor-widget elementor-widget-image\" data-id=\"860247a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/strategie-acquisition-client-qtek5twqhlqkx3ksybg39xgk99kqxnebeo2gdbsaug.webp\" title=\"strategie acquisition client\" alt=\"strategie acquisition client\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16958df elementor-widget elementor-widget-heading\" data-id=\"16958df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/strategie-acquisition-client\/\">Comment mettre en place une strat\u00e9gie d\u2019acquisition client ?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c95b625 e-con-full e-flex e-con e-child\" data-id=\"c95b625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06d5fa0 elementor-widget elementor-widget-image\" data-id=\"06d5fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/augmenter-taux-conversion-qqhl3q0weivf8g51o50lr6veepix5is2gybuyypfjc.webp\" title=\"augmenter-taux-conversion\" alt=\"augmenter taux conversion\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1cd21 elementor-widget elementor-widget-heading\" data-id=\"2f1cd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/augmenter-taux-conversion-site-e-commerce\/\">Comment augmenter son taux de conversion sur son site e-commerce ?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6b78dd e-con-full e-flex e-con e-child\" data-id=\"b6b78dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b89e20 elementor-widget elementor-widget-image\" data-id=\"3b89e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.casaneo.io\/wp-content\/uploads\/elementor\/thumbs\/image-17-qp45q644yiwtt1b5seqvfe33o31u61qfpi45kvh8mg.png\" title=\"image (17)\" alt=\"programme d&#039;affiliation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbad90 elementor-widget elementor-widget-heading\" data-id=\"fbbad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.casaneo.io\/fr\/affiliation-marketing\/programme-affiliation\/\">Programme d\u2019affiliation<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment optimiser le co\u00fbt d\u2019acquisition client d&#8217;un site e-commerce ? De nos jours, le co\u00fbt d\u2019acquisition de nouveaux clients a nettement et rapidement augment\u00e9. Celui-ci a grimp\u00e9 en 5 ans d\u2019environ 50 %. Dans le secteur de la mode et de la maison, les marques ont de plus en plus recours aux publicit\u00e9s payantes pour [&hellip;]<\/p>\n","protected":false},"author":1004,"featured_media":0,"parent":785,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15220","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimiser le co\u00fbt d\u2019acquisition client e-commerce - Casaneo<\/title>\n<meta name=\"description\" content=\"Vous voulez r\u00e9duire vos co\u00fbts d&#039;acquisition client ? 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