{"id":7302,"date":"2022-02-15T14:40:40","date_gmt":"2022-02-15T14:40:40","guid":{"rendered":"https:\/\/www.casaneo.io\/?p=7302"},"modified":"2024-10-23T19:17:10","modified_gmt":"2024-10-23T19:17:10","slug":"augmenter-ventes-affiliation","status":"publish","type":"post","link":"https:\/\/www.casaneo.io\/fr\/augmenter-ventes-affiliation\/","title":{"rendered":"Stimuler les ventes d\u2019affiliation avec le native advertising"},"content":{"rendered":"

D\u2019un c\u00f4t\u00e9, nous avons <\/span>l\u2019affiliation<\/a><\/b> qui, en tant que <\/span>solution de marketing \u00e0 la performance<\/span>, est litt\u00e9ralement en train d\u2019exploser. De l\u2019autre, nous avons le <\/span>native advertising<\/b> qui est un format publicitaire appr\u00e9ci\u00e9 des internautes et des annonceurs.<\/span><\/p>\n

La question que nous posons dans cet article : <\/span>comment lier ces deux leviers afin de booster votre chiffre d\u2019affaires ?<\/b><\/p>\n

 <\/p>\n

Le native advertising : qu\u2019est-ce que c\u2019est exactement ?<\/b><\/h2>\n

Avec l\u2019avanc\u00e9e constante des technologies, le format publicitaire \u00e9volue sans arr\u00eat. Aujourd\u2019hui, nous sommes capables de proposer des <\/span>publicit\u00e9s hyper personnalis\u00e9es pouvant r\u00e9pondre pr\u00e9cis\u00e9ment aux besoins des consommateurs<\/b> (parfois avant m\u00eame qu\u2019ils ne l\u2019expriment clairement).<\/span><\/p>\n

Le native advertising s\u2019inscrit dans cette d\u00e9marche dans le sens o\u00f9 <\/span>la publicit\u00e9 cr\u00e9\u00e9e sera pratiquement invisible pour l\u2019internaute.<\/b><\/p>\n

Tr\u00e8s utilis\u00e9 sur de nombreux sites de m\u00e9dias, vous avez s\u00fbrement remarqu\u00e9 une s\u00e9lection d\u2019articles \u00e0 chaque fin de certains posts ? C\u2019est du <\/span>native advertising<\/b>.<\/span><\/p>\n

L\u2019objectif \u00e9tant de proposer un <\/span>format publicitaire s\u2019harmonisant parfaitement avec le design du site de l\u2019affili\u00e9<\/b>. Dans le cas d\u2019un site de m\u00e9dia, on pourrait <\/span>penser que les publicit\u00e9s font partie du flux \u00e9ditorial du site<\/b>. \u00c9videmment, ce n\u2019est pas le cas et seule une petite mention \u00ab contenus sponsoris\u00e9s \u00bb nous indique que nous avons affaire \u00e0 une publicit\u00e9.<\/span><\/p>\n

L\u2019int\u00e9r\u00eat \u00e9tant de <\/span>jouer avec la vigilance de l\u2019internaute<\/b> qui, au fil du temps, a appris \u00e0 d\u00e9tecter les messages promotionnels (ce que certains sp\u00e9cialistes nomment \u00ab adblocker naturel \u00bb).<\/span><\/p>\n

 <\/p>\n

Pourquoi le native advertising est-il int\u00e9ressant dans le cadre d\u2019une campagne d\u2019affiliation avec un objectif d\u2019am\u00e9lioration du chiffre d\u2019affaires ?<\/b><\/h2>\n

Il est loin le temps o\u00f9 le principe de l\u2019affiliation ne reposait que sur l\u2019affichage d\u2019une banni\u00e8re d\u2019un annonceur sur un site affili\u00e9.<\/span><\/p>\n

En effet, ce levier de business a su \u00e9voluer avec son temps afin de <\/span>r\u00e9pondre aux attentes des internautes et des besoins des annonceurs<\/b>. Le native advertising en est la preuve.<\/span><\/p>\n

Il fait partie de ces <\/span>nouveaux formats publicitaires dits non disruptifs,<\/b> car n’entra\u00eenant pas de ruptures r\u00e9elles entre le contenu du site de l\u2019affili\u00e9 et le message promotionnel<\/b>. Ce qui implique une <\/span>meilleure acceptation pour l\u2019internaute<\/b>.<\/span><\/p>\n

D\u2019ailleurs, il est int\u00e9ressant de noter que <\/span>ce type de format passe souvent sous le radar des logiciels bloqueurs de publicit\u00e9<\/b> puisqu\u2019il ne d\u00e9range pas la navigation.<\/span><\/p>\n

Ce qui, vous l\u2019avez compris, favorise une <\/span>meilleure visibilit\u00e9<\/b> et, donc, un <\/span>meilleur ROI<\/b> de votre campagne.<\/span><\/p>\n

Associ\u00e9 \u00e0 l\u2019affiliation qui est une solution de marketing \u00e0 la performance, le <\/span>native advertising<\/span> offre des r\u00e9sultats impressionnants\u2026 \u00e0 condition d\u2019optimiser votre campagne.<\/span><\/p>\n

 <\/p>\n

Conseils pour mettre en place une campagne d\u2019affiliation performante utilisant le native advertising<\/b><\/h2>\n

Avant toutes choses, nous vous conseillons de mettre en place une landing page optimis\u00e9e sur votre site servant \u00e0 accueillir vos visiteurs. <\/span>Une <\/b>landing page optimis\u00e9e<\/b><\/a> favorise, en effet, un meilleur taux de conversion.<\/b><\/p>\n

Une fois votre landing page pr\u00eate, il est temps de passer \u00e0 la mise en place de votre campagne. \u00c0 ce moment, il faudra autant <\/span>r\u00e9fl\u00e9chir \u00e0 votre message qu\u2019\u00e0 vos partenaires affili\u00e9s<\/b>.<\/span><\/p>\n

Concernant les affili\u00e9s, sachez que, chez Casaneo, nous avons choisi de privil\u00e9gier un <\/span>r\u00e9seau affinitaire<\/b> (secteur mode et maison). Ce qui signifie qu\u2019en nous faisant confiance, vous \u00eates assur\u00e9 de profiter de <\/span>partenaires qualifi\u00e9s pour diffuser vos messages<\/b>. De plus, nos <\/span>outils de tracking<\/b> permettent de suivre les performances de vos affili\u00e9s avec pr\u00e9cision pour payer le juste prix et voir ce qui fonctionne et ce qui n\u2019obtient pas les r\u00e9sultats souhait\u00e9s.<\/span><\/p>\n

Parlons maintenant du message en lui-m\u00eame. Il faut savoir que le format le plus utilis\u00e9 en native advertising est la <\/span>publi-r\u00e9daction<\/b>. Dans ce cas, vous devrez <\/span>travailler le titre de votre article <\/b>(sachant que c\u2019est ce que l\u2019internaute verra en premier). Pensez aussi \u00e0 la <\/span>miniature<\/b> qui accompagnera votre titre. Si ces \u00e9l\u00e9ments sont accrocheurs, l\u2019internaute aura de grandes chances de cliquer. Concernant l\u2019article, parce que la publi-r\u00e9daction est r\u00e9dig\u00e9e de sorte \u00e0 fournir une information non commerciale \u00e0 l\u2019internaute, vous pouvez \u00e9videmment mettre en avant votre entreprise. Ceci \u00e9tant dit, il est important de le faire de fa\u00e7on fluide et intelligente <\/span>en enrobant votre message commercial d\u2019\u00e9l\u00e9ments pouvant int\u00e9resser le lecteur.<\/b><\/p>\n

Finalement, comme toute campagne marketing, il sera n\u00e9cessaire de <\/span>suivre les performances de vos campagnes d\u2019affiliation native advertising<\/b>. Ici encore, faire appel \u00e0 une plateforme d\u2019affiliation<\/a> vous offre les bons outils pour vous simplifier la vie \u00e0 ce niveau. Peu importe le nombre d\u2019affili\u00e9s, nos statistiques vous permettent de conna\u00eetre en un coup d\u2019\u0153il les performances de vos partenaires.<\/span><\/p>\n

Derniers conseils : n\u2019h\u00e9sitez pas \u00e0 utiliser le format du native advertising en <\/span>retargeting<\/b> pour cibler les personnes ayant d\u00e9j\u00e0 montr\u00e9 un int\u00e9r\u00eat pour votre site. Et, surtout, <\/span>pratiquez l\u2019A\/B Testing<\/b> pour optimiser vos campagnes au fil du temps.<\/span><\/p>\n

 <\/p>\n

Vous avez besoin d\u2019aide ? Les experts en affiliation Casaneo sont \u00e0 votre disposition pour vous accompagner dans la mise en place de vos campagnes.\u00a0<\/span><\/p>\n

 <\/p>\n

\n \"Livre\n
\n

L'Affiliation Marketing \u00e0 votre port\u00e9e<\/p>\n LES CL\u00c9S POUR PROFITER AU MIEUX DE CE LEVIER EN PLEIN ESSOR<\/span>\n T\u00e9l\u00e9chargez le guide !<\/a>\n <\/div>\n <\/div>\n \n","protected":false},"excerpt":{"rendered":"

D\u2019un c\u00f4t\u00e9, nous avons l\u2019affiliation qui, en tant que solution de marketing \u00e0 la performance, est litt\u00e9ralement en train d\u2019exploser. De l\u2019autre, nous avons le native advertising qui est un format publicitaire appr\u00e9ci\u00e9 des internautes et des annonceurs. La question que nous posons dans cet article : comment lier ces deux leviers afin de booster […]<\/p>\n","protected":false},"author":4,"featured_media":7303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliation-marketing"],"acf":[],"yoast_head":"\nNative Advertising : id\u00e9al pour booster vos ventes ? - Casaneo<\/title>\n<meta name=\"description\" content=\"Comment le format Native Advertising peut vous aider \u00e0 stimuler efficacement et durablement vos ventes ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casaneo.io\/fr\/augmenter-ventes-affiliation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Advertising : id\u00e9al pour booster vos ventes ? 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