Social media have completely changed the way consumers shop. It’s an ongoing trend that all sectors should take into account, especially the home sector. Home brands are gradually turning to influencers to promote their products. Are you considering this approach too?
Here are 5 best practices to follow to ensure the success of your marketing strategy.
Launch a brand ambassador program
Home brands often offer highly sought-after products. So you need a long-term strategy to attract your audience. One effective approach is to set up a brand ambassador program. By carefully selecting your brand ambassadors, you ensure ongoing exposure to your customers, stimulating purchases of your flagship products.
Also, strengthen your collaboration with designers through long-term partnerships. Offer them benefits such as exclusive access to new products, or even a range of co-branded products. This approach builds consumer confidence and increases the effectiveness of your long-term marketing strategy.
Encourage purchases with seasonal vacations and events
Summer or end-of-year vacations and other annual occasions are ideal times to boost sales.
Why not seize this opportunity?
When partnering with influencers, consider different events like Valentine’s Day, Black Friday, sporting events, Mother’s and Father’s Day, summer vacations, etc.
Collaborating with influencers during special occasions can be extremely beneficial. By involving your brand in high-traffic events, you can see your sales double or even triple. Take the opportunity to provide your influencers withaffiliate links or promo codes to share with their audience. This strategy will increase your visibility. It will also strengthen your partnership with influencers.
Collaborate with multiple influencers
Do you sell home decoration products? These products meet essential needs. To reach a particularly wide audience, you need to adopt different approaches for each product. That’s why you need to work with a variety of content creators. You can work with interior design experts or a mom looking for the right furniture for her children’s bedroom.
Make the ordinary extraordinary through creativity. By focusing on storytelling, you can effectively convey your message and engage consumers. Remember, they’re not just looking for decorative items, but rather for greater comfort and a rewarding experience.
Influencers can easily market this experience in an authentic and compelling way. They can share their own experiences with products. This reinforces the brand’s credibility and encourages consumers to buy.
Optimize your conversion rate with Pinterest
Social media such as Instagram and TikTok are preferred choices for many brands. Pinterest, however, remains a remarkably influential social network in terms of conversion rates. 80% of users have discovered a new brand or product there, and almost 85% use it to launch new projects.
Pinterest therefore represents an invaluable acquisition lever for brands, particularly in the home sectors. Consumers turn to this platform for interior design inspiration, or to discover the latest furniture trends.
A major advantage of Pinterest is the long lifespan of its content. They remain visible in users’ feeds for up to four months. With quality content on Pinterest, your brand can quickly build brand awareness and reach a diverse audience looking for inspiration.
Focus on authentic video content
Speaking of quality, engaging content, remember that over 70% of consumers have a preference for short videos when searching for a particular product. So consider collaborating with influencers who specialize in producing short, social-media-friendly video content.
Again, videos should share an experience or advice. Remember, consumers appreciate authenticity. Topics can vary. They can be tutorials or low-budget makeovers. They must remain relevant to your target audience. Then distribute the high-converting content through your various marketing channels, such as your website, e-mails and paid advertising.
Influence marketing is a powerful strategy for home brands. By implementing these 5 practices, your brand can improve its visibility and success on social networks.
