Affiliate marketing for the Home and Fashion universes

WHAT
AFFILIATE MARKETING?

Opt for the solution to the performance of the home & fashion worlds

How does affiliate marketing work?

Affiliation is a performance marketing lever by which a merchant site (advertiser) offers a network of partner sites (known as affiliates or publishers) to promote its products or services through advertisements.

Editor

He promotes the advertiser's offer on his site.

Customer

He clicks on the offer link and arrives on site from the advertiser

Advertiser

The customer realizes a conversion on his site

Casaneo

She manages the campaign the advertiser and track the conversion.

The advertiser only pays Casaneo when an actual conversion is generated. Casaneo then pays the publisher for this conversion.

The merchant site allocates remuneration to the publisher in exchange for this visibility. Depending on the expectations and objectives of advertisers, different compensation models can be put in place. The particularity of these models is that they are all anchored in a logic of performance and efficiency. To be paid, the affiliate must therefore carry out the action predetermined by the advertiser (a sale, filling in a form, etc.).

Remuneration models.

The different models of remuneration in affiliation are as follows:

This mode of commission consists of remunerating the publisher for each sale that he generates from the traffic returned from his site.

That is to say each time an Internet user from the publisher's site places an order on the advertiser's site.

The commission can be fixed or variable (percentage on the amount of the sale). In the case of a percentage on sales, this will be defined in agreement with the advertiser according to its average basket and its margin rate.

each click by the Internet user on an advertising medium is remunerated by a fixed amount in euros (around a few cents to a few tens of cents depending on the targeting requested and the sector of activity). With this model, the advertiser commissions the publisher for each visitor sent to their site. The primary goal for CPC affiliate programs is to drive as much qualified traffic to their site as possible.

A lead is a business contact, a potential customer (prospect). CPL consists of paying publishers for each lead it generates for the advertiser. The type of paid actions in a CPL affiliate program basically depends on how the advertiser wants to retrieve prospect information. Among the most frequent actions are filling out a form (request for quote, etc.), subscribing to a newsletter, downloading a document (catalogue, brochure, etc.)

Reseau-Affiliation-Casaneo

Affiliate support.

To help them promote their offers, advertisers must provide publishers with various promotional tools. The most common are banners, mailing kits, text links, product feeds, and discount codes. This promotional material is central to the device of any affiliate campaign. Its quality and presence in sufficient numbers are essential.

The more an advertiser offers varied media, regularly updated and optimized for conversion, the more publishers will be receptive and motivated to relay them. For advertisers who do not have the internal resources necessary to produce these promotional tools, we provide them with our graphic studio.

The role of the affiliate platform.

The affiliate platform sits in the middle of this equation between advertisers and the publisher network. It plays the role of trusted third party between the two parties, guaranteeing the smooth running of transactions and ensuring the management of payments to publishers. It also provides everyone with a technical solution for recording and ensuring the tracking of actions carried out by Internet users.

Leah

I run a store in
fashion line

Advertiser (merchant)

Owner of an e-commerce site who wants to sell products with the help of an affiliate via the affiliate network or an affiliate platform. He pays for the result (CPA (% on turnover, CPC, CPL etc…)).

Timothy

He is the trusted third party of the actors
present in the transaction

Affiliate platform (Casaneo)

It provides the affiliate platform where advertiser and publisher are connected to each other. It provides banners, affiliate links to publisher for product promotion.

Ines

I have a specialized blog
on fashion accessories

Affiliate (Publisher)

Affiliate who owns a website, blog or technology. He wants to monetize his web traffic by placing affiliate links (or banners) pointing to the merchant’s products

The affiliate platform also provides advice to advertisers. It supports them in setting up their affiliate program. It helps them define the objectives and strategy of their affiliate program (remuneration models, budgets, typology of publishers, etc.). Finally, she works every day to optimize the latter in order to obtain the best possible ROI.

Why integrate affiliate marketing into your strategy?

Affiliation, thanks to the wide range of performance solutions that it aggregates, makes it possible to respond to all the problems and objectives of advertisers:

• Generate qualified traffic on its site
• Increase sales
• Collect qualified profiles
• Develop its notoriety
• Promote its products and services
• Build customer loyalty
• Generate buzz around your brand

In the current economic context where marketing budgets are shrinking and where advertisers are more attentive than ever to the return on investment (ROI) of their online marketing campaigns, affiliation stands out for its profitability-oriented approach and its 100% model. to performance. With membership:

• You only pay when you get results
• You maximize your income without risk taking with a minimum of financial expenditure
• You extend your presence on the web and boost your conquest of new customers
• You eliminate overhead and improve the ROI of your online marketing actions

Setting up and managing a successful affiliate program cannot be improvised and requires in-depth knowledge of the sector. This is why as an affiliate platform and performance marketing expert , we support you so that the implementation of your campaign is done without constraint.

So we take care of:

• Quick and simplified set-up of your campaign
• Real-time monitoring of your performance
• Processing monthly payments from your affiliates

We also provide you with all the infrastructure and technical interface needed to manage your program.


• No software to install or maintain
• No additional hardware or server resources required