Do you operate in the fashion or home sectors and want to increase your online visibility? In a world where the boundaries between universes are blurring, the most agile brands are banking on unexpected collaborations like fitness to expand their audience. Why ? Because these worlds share common values: lifestyle, well-being, aesthetics.
In 2025, TikTok clearly remains the ideal playground for these synergies. In fact, over 60% of users discover brands on TikTok – 1.5 times more than on any other social network.
How can you make the most of it? The secret lies in choosing the right fitness influencers. Here, Casaneo, specialists in affiliation andinfluencer marketing, explains how to find the best TikTok fitness influencers in 2025, how to evaluate them and establish a long-term tiktok fitness partnership.
We also reveal some of the best TikTok fitness influencers whose reputations can help your 2025 sales take off.
How do I find TikTok fitness influencers?
These days, videos fly by faster than a silk skirt in the wind. Working with the right influencers can make all the difference between a flop and a hit.
But you can’t choose a content creator the same way you choose a tablecloth at Ikea. You have to aim high. We give you all the keys to identifying, evaluating and engaging the right TikTok fitness influencers in 2025.
Step 1: Lay the foundations
What are your objectives?
Before you even start looking for that special someone, start by asking yourself the right questions. Why do you want to work with fitness influencers on TikTok?
- Gain notoriety? Choose creators with a large audience who regularly publish quality content with a good number of impressions. They need to be able to grab attention in a matter of seconds.
- Generate direct sales? Opt for profiles familiar with affiliation and coupon codes. They know how to turn a fun video into a full shopping cart.
- Creating reusable content? Rely on creative talents capable of producing UGC (user-generated content). They know how to showcase a product in a format that you can reuse for your ads, emails or website.
Do you sell sculpting leggings, for example? Try a collaboration with a TikTok sports influencer specializing in women’s home fitness. He’ll know how to combine aesthetics and performance in the same shot.
Which influencer would you like to work with?
Then it’s time to choose the fitness influencers who will help you achieve your goals. To make the right choice, consider the following points:
- The number of subscribers: the more subscribers the influencer has, the bigger the budget.
- The type and style of content: training tutorials, product reviews, lifestyle vlogs, transformation stories, etc. Does it match your brand and message?
- Area ofexpertise: choose influencers based on their expertise, such as women’s fitness, nutrition, weightlifting or callisthenics, to ensure alignment with your target audience.
What’s your budget?
Depending on your objectives, adapt your envelope according to the type of influencer you are targeting:
- Fitness nano-influencers (fewer than 10,000 subscribers): highly committed, often in direct contact with their community.
- Fitness micro-influencers (10,000 to 100,000): excellent value for money, ideal for home sports or wellness routines.
- Fitness macro-influencers (over 100,000): useful for generating buzz, but beware of the sometimes jagged engagement.
When it comes to remuneration, there is no universal model. However, three options are commonly used by brands and e-tailers:
- The fixed, clear and predictable package, which consists of paying in exchange for defined content. For example, 2 videos and 1 unboxing.
- The highly profitable commission on sales, which is designed to pay for performance via an affiliate link or promotional code.
- The products on offer are very interesting, with nano and micro fitness influencers.
Tip: offer a hybrid model (small fee + commission) to motivate the influencer and secure your investment.
Step 2: Where and how to find the right TikTok fitness influencers?
Now that you know what you want, it’s time for the treasure hunt. Here are the best ways to find profiles that fit your world.
Manual search on TikTok
Yes, it’s time-consuming, but it’s also the best way to get a feel for the terrain.
To achieve your goals:
- Use the TikTok search bar. Type in keywords such as “haul déco”, “coach maison”, “routine sport”, etc.
- Dive into hashtags. Try, for example, #GymTok, #DécoTikTok, #OOTD, #MaisonEsthétique…
- Explore popular videos in your niche, and see who’s speaking, with what tone, what mood.
- Analyze the competition. Take a look at who your competitors are working with. You may discover profiles close to your target audience.
Smart tip: TikTok has a strong community dimension. Good creators interact with each other. Follow the threads… and you’ll discover other interesting profiles in their wake.
Platforms of influence
Manual search is good. Intelligent, targeted search is better. If you’ve got a campaign to launch quickly (and well), platforms like Casaneo make the task much simpler.
With our dedicated influencer marketing platform, you can :
- Filter profiles by theme, number of subscribers, engagement rate or even content style.
- Analyze their audience (age, gender, country), to check that it corresponds to your ideal customer.
- View past collaborations with other brands.
- Contact them directly via an integrated system.
For example, do you sell specialized outfits to improve muscle recovery after exercise? Casaneo can help you find a tiktok bodybuilding or crossfit influencer with an active community for this type of product.
A practical guide to influencer marketing
Strategies and solutions for a successful campaign. Download the guide!Step 3: Should we analyze the authenticity and commitment of fitness influencers?
Are you planning to invite new influencers to join your affiliate program? It’s important that you also learn to separate the genuine creators from the windbag sellers. A nice feed doesn’t always mean real influence.
Here are the warning signs in the fitness world:
- Sudden subscriber spikes. Beware of a TikTok coach who gains 50k subscribers in 2 days without any real content boost. These may be fake followers.
- Robotic engagement. Watch out for vague, string comments like “Bravo” or “Super Video”.
- An inconsistent audience. If the audience is predominantly foreign, while the designer is offering products for sale in France, it’s just a waste of time.
Also analyze the right indicators, including :
- Engagement rate. Good TikTok fitness influencers hover around 3 to 10% , depending on the size of their community.
- Interactions with sponsored videos and past brand collaborations. Does their community interact with their partnerships?
- Quality of content. Aesthetics, effortless storytelling, clear advice… A true fitness influencer knows how to motivate while promoting your product.
Step 4: Make contact and negotiate intelligently
Have you found your nuggets yet? Now it’s time to take action. Be clear, enthusiastic and… above all, human.
There are 4 ways to contact them:
- DM (direct messages), which is perfect for small creators, as long as the message is personalized and concise.
- Email, more professional for established profiles.
- Specialized platforms, like Casaneo, which centralizes everything (profile, contact, briefing, invoicing…).
- Influencer agencies, which are useful for managing several influencers at once, especially in large-scale campaigns.
Tip: In your message, show that you’ve seen their content. Designers receive tons of impersonal messages. Make yours stand out from the crowd!
Here are the points you need to address in the negotiation:
- Expected deliverables: number of videos, formats, stories, repost?
- Remuneration model: Flat-rate, commission, product offering or mix of the three?
- Exclusivity clauses: do you want him/her not to promote competing brands for X days?
- The duration of the campaign: do you want a one-off collaboration or a long-term ambassador?
- Reuse rights: authorization to reuse videos in your ads, for example.
Put it all down in black and white. Even a simple collaboration deserves a clear, balanced contract. It also avoids misunderstandings.
Top fitness tiktokers in France in 2025
So far, if you’ve got all the keys to unearthing TikTok fitness influencers, you may still find it difficult to make your choice. So here are 5 of the best tiktokers in France who stand out in the world of sport.
Tibo InShape (@tiboinshape)
Niche: bodybuilding, fitness challenges
Number of subscribers: 11.5 million
Commitment rate: 19
Brand collaboration: Carrefour, Inshape Nutrition, Chaussea
Strategy: Tibo InShape is a bodybuilding tiktok influencer who has rapidly gained in popularity. A key figure in the French fitness scene, he shares workouts, nutritional advice and self-confidence topics with a dynamic, motivating approach.
Juju Fitcats (@sissymua)
Niche: fitness, nutrition, lifestyle
Number of subscribers: approx. 4.7 million
Commitment rate: 1.49
Brand collaborations: nu3 Shop, Chaussea, L’Olivier Assurance, Maybelline
Tactics: Her influencer strategy is based on an authentic and diverse approach. She shares aspects of her daily life, fitness tips and personal reflections.
Anatoly Vladimir Shmondenko
Niche: powerlifting, humorous fitness via gym-pranks
Number of subscribers: 2.2 million
Commitment rate: 3.5
Notable collaborations: YoungLA (fitness brand), Arriba Nutrition “Mr Anatoly Clean Pro”, Larry Wheels.
Strategy: This professional athlete creates viral content by posing as a frail “janitor”, before lifting huge weights and surprising exercisers. He opts for a mix of humor, pranks and demonstrations of strength.
Justine Gallice (@justinegallice)
Niche: home fitness programs, healthy lifestyle, community challenge
Number of TikTok subscribers: approx. 196,000
Commitment rate: 3.6
Brand collaborations: MyProtein, Sowl Training, MyFiitChallenge programs
Tactics: Justine builds a community through video challenges (#MyFiitChallenge), in-house HIIT sessions, nutritional advice and motivation. She combines transparency, proximity and accessible programs. She also develops her own products and brand partnerships.
Anitababymama (@anitababymama)
Niche : Lifestyle , Beauty, Vlog, Fitness Pro
Subscribers: approximately 470,000
Commitment rate: approx. 2.44
Brand collaborations: maternity brands, secure post-natal programs
Strategy: She shares secure tutorials, a strong personal narrative around postpartum fitness. The content is very personal, empathetic, based on her own journey as a sporty mother.
Working with sports influencers: mistakes to avoid
Apart from choosing your future collaborators, you should also be aware that a poorly thought-out partnership can quickly turn into a resounding flop. Here are the most common mistakes to avoid, to ensure the success of your partnership.
Relying solely on the number of subscribers: an illusion
This is certainly one of the most common mistakes. Forget the idea that a large follower count is synonymous with success. An influencer with 500,000 followers but few comments or shares may be followed, but not listened to.
Take a closer look:
- Engagement: likes, shares, comments… This is where the real value lies.
- Demographics: is your audience male, female, young, senior? Does it correspond to your typical buyers?
- Editorial consistency: does its content match your values? Is it in a universe compatible with your brand (e.g. urban sports + streetwear)?
Launching a campaign without precise objectives: going in blind
And don’t think that all it takes is one post in fluorescent leggings to see sales soar. Remember, there’s nothing magical about influencer marketing. Without a clear strategy, you run the risk of being blindsided and missing out on real results.
Dot the i’s and cross the t’s:
- What is your main goal? More subscribers? More sales? More visits to your site?
- What are your KPIs? Clicks, buyers, views, interactions?
- How will you track performance? Think tracked links, personalized promo codes and analytical dashboards.
Tip: what can’t be measured can’t be improved. If you don’t track your results, you’ll be throwing your efforts – and your budget – out the window.
Relying on one-shots: a beginner’s mistake
Indeed, on this social network, it’s not enough to send a product and get a story. This lightning approach is often ineffective. Why ? Because a single message, no matter how well crafted, is not enough to establish your brand in subscribers’ minds.
Focus on recurring collaborations:
- Create content series like a winter fitness mini-saga, for example.
- Rather than a fixed payment, offer affiliation deals such as a percentage of sales generated.
- Reuse content in your paid ads (Meta, TikTok Ads…) to increase reach tenfold.
In influencer marketing, repetition creates memorability. A long-term partnership is often more profitable than a fleeting buzz.
Neglecting the human relationship: they’re more than just shop windows
Also keep in mind that influencers are not billboards. They are people, with a voice, a style, a community. Brands and e-tailers who treat their partners as mere communication relays are missing out on the magic of influence.
Invest in the relationship!
- Get to know them (their passions, their limits, their projects).
- Give them creative freedom. Nobody knows their audience better than they do.
- Promote them by highlighting them, thanking them and associating them with your image.
Inspiring example: The Gymshark brand has created its own ambassadors, the “Gymshark Athletes”. The result: an army of ultra-loyal influencers who embody the brand’s values over the long term. A true digital family.
Find your TikTok fitness influencers now!
TikTok influencers have become veritable notoriety gas pedals, capable of getting a brand off the ground in the blink of an eye. It’s just a question of finding the right profiles and managing partnerships without pulling your hair out…
That’s where Casaneo, entirely dedicated to affiliate and influencer marketing, comes in.
Thanks to our network of over 3,800 specialized affiliates, we connect you directly to the fitness influencers most relevant to your audience. As an added bonus, everything is centralized: search, real-time performance tracking, collaboration management…
Casaneo offers personalized support for both brands and affiliates, to ensure effective and profitable campaigns.
So, ready to find your TikTok fitness influencers in just a few clicks? Join us today!
