In the fast-changing world of digital marketing, all eyes are on influencer marketing. Why ? Well, the days when we launched campaigns blindly, without really knowing who was buying what, or why, are over!
Now, thanks to influencer marketing, everything is ultra-targeted and ultra-precise. And the big bonus? This digital strategy exudes authenticity!
This authenticity is something of a Holy Grail for a brand or an e-tailer. But “Rome wasn’t built in a day”! Using influencer marketing to generate sales and gain notoriety thanks to this authenticity requires the implementation of a solid strategy, thought out down to the smallest detail. In short, it’s the work of a true goldsmith.
Casaneo, experts in affiliation and influencer marketing, explains why and how to use influencer marketing to generate sales.
Why is it advisable to use influencer marketing to generate sales?
Long seen as advertising’s hip little brother, influencer marketing has grown up. Today, it’s not just about making brands shine on social media. Now it sells… and very well indeed.
By 2025, influencer marketing will be worth over 30.5 billion euros worldwide. A behemoth! So it’s no coincidence that over 80% of marketers say that influencer marketing is an effective marketing strategy for boosting their sales results.
The numbers that tip the scales:
- For every euro invested on Instagram, brands gain an average of €3.84 in value.
- 71% of brands have increased their influencer budgets this year, with a clear objective: to sell, not just be seen.
In other words, we no longer call on a designer to look good in the feed. They’re expected to bring new customers to the checkout. The designer becomes a genuine customer acquisition lever.
A practical guide to influencer marketing
Strategies and solutions for a successful campaign. Download the guide!Which influencers generate the most conversions?
Obviously, when we think of designers, we immediately think of influencers. But not all designers are created equal. Working with a designer is like choosing an outfit for a gala: it has to fit like a glove. And in 80% of cases, the performance of a web marketing campaign depends on the relevance of the brand-designer duo.
To make the right choice, you need to know what they can do for you:
- Nano-influencers (less than 10,000 followers) and micro-influencers (up to 100,000) represent 76% of active profiles on Instagram. Their engagement rates are the highest. Their content is perceived as sincere and local.
- Macro- and mega-influencers have XXL reach. They can get a campaign off the ground in the blink of an eye, if the target audience is there.
Tip: if you want large-scale conversions, rely on micro-influencers and combine them with a few macros for the “boost” effect.
Why does influencer content perform better than traditional advertising?
Because the public is no longer fooled. A well-crafted ad is nice, but it often rings hollow. Creators’ content, on the other hand, touches the heart, because it speaks the truth. It’s a recommendation from a friend, not a sales pitch.
What’s in it for you?
- The content is perceived as more authentic, because it is produced by people “like us”.
- It’s engaging. Personal storytelling has a greater impact than overly polished visuals.
- It creates a powerful social proof. If “someone like me” uses this product, it must work for me too.
In figures: UGC-based ads achieve click-through rates 4 times higher than traditional ads.
How do you turn creative content into profitable advertising?
In 2025, recycling is trendy… and profitable! And creative content works wonders, especially when reused in paid campaigns. Of course, that’s easier said than done, because there’s a whole series of strategies to work out to make it work.
Key milestones?
- First, obtain the rights to distribute the content.
- Then identify the content that converts (engagement, conversions, positive comments).
- Then compare the performance (ROI, click-through rate, customer lifetime value) of UGC content with that of traditional advertising.
- Optimize and reinvest in the visuals and creators that convert best.
What KPIs should be tracked to measure the performance of an influencer campaign?
Let’s talk about performance. From now on, forget about likes in the window. Here, what counts is what goes through the checkout. You have to measure the tangible return on your campaigns.
To find out if influencer marketing has helped you increase sales, ask yourself:
- How much did each euro invested yield (ROI)?
- How much does a sale cost (CPA)?
- How many customers per influencer? How many are loyal (customer lifetime value)?
- How many clicks lead to a purchase (conversion rate)?
- What is the quality of engagement? (not just volume, but sincere interactions).
Customers acquired via influencers often have a higher LTV (Long Time Value), even if the initial cost is higher.
What strategy should you adopt for effective influencer marketing?
Keep in mind that using influencer marketing to generate sales doesn’t mean collaborating with an army of influencers.
The key is to use the right method:
- Select the right designers who are close to your audience and aligned with your values.
- Automate processes to avoid errors and improve responsiveness.
- Measure the right KPIs: ROI, LTV, conversion rate.
- Boost high-performance content via paid networks.
- Encourage long-term relationships, because partnerships need to be cultivated.
What are the trends to follow in 2025 to generate more sales through influence?
Let’s face it, influencer marketing is a fast-moving business. To stay in the race, you have to anticipate changes in the sector.
Major trends :
- AI, at the service of performance, now makes it possible to better target their creators and personalize their campaigns.
- Live shopping facilitates product presentation, real-time interaction and the launch of exclusive offers.
- Long-term partnerships have been adopted by over 40% of brands, who now favor lasting relationships.
Influencer marketing is no longer about image. With the right tools, the right partners and the right metrics, you can turn every post, every story, every video into a real conversion machine.
Casaneo is THE platform that connects brands and e-tailers with the most committed creators, in a 100% performance-oriented logic.
Ready to boost your sales? Start your influencer campaign today with Casaneo.
