For many years, TikTok and Instagram were the talk of theinfluencer marketing world. In 2025, the game has changed! Indeed, while TikTok plays hide-and-seek with regulators and Instagram saturates, YouTube is steadily gaining in popularity.
Today, more than half of all marketers rely heavily on influencer marketing on YouTube.
Why double your efforts on YouTube? How can you make the most of it? Find the answers here.
Why are brands turning to YouTube?
Various studies have shown that influencer marketing on YouTube promises a bright future for brands, online stores and content publishers. In the United States alone, spending on influencer marketing is estimated at around 2.35 billion in 2025.
But why do marketers choose this platform?
Stability that others don’t have
The future of TikTok? Uncertain. What about Instagram? Losing engagement. What about YouTube? Solid as a rock!
So far, the YouTube platform is not dependent on regulatory whims. On the contrary, it offers a reliable playground for a wide range of sustainable, controlled strategies.
These days, brands want predictablelong-term long-term relationships rather than one-off sponsorships. And so do creators. And when it comes to diversifying their efforts, YouTube quickly emerges as the parent company of the quality content !
A multi-format playground
We’ve all seen the boom in short videos. They dominate social networks and show no signs of slowing down. YouTube Shorts is no exception. What’s more, thanks to its ultra-simple handling, YouTube Shorts takes great care of novices.
Aiming for short format performance? YouTube Shorts blows it out of the water:
- A commitment rate of 5,91 % ahead of TikTok (5.75%) and Instagram Reels (2%).
- 90 billion views per day, a staggering 200% increase since its launch in 2021.
- 175 million users in the U.S. alone, an increase of around 6% year-on-year.
But the real bonus is the cohabitation of short and long formats. You can capture attention in 15 secondsthen hold it for 15 minutes. Few platforms make this possible!
A heavy commitment
Indeed, watching a YouTube video is not a matter of passively scrolling. It’s a voluntary act, a clear intention. Watching a video implies a strong intentionwhich naturally creates a bond of trust between the audience and the creators.
And it shows! YouTubers have an engagement rate of 72,84 %well ahead of TikTok and Instagram.
On YouTube, we capture, we convince, we convert!
Today’s YouTube sells… a lot
You’ve probably already heard of YouTube Shopping. Thanks to clickable links and product integrations, we’ve come full circle!
Your product is :
- Seen in an authentic video;
- Frictionless click;
- Can be purchased without leaving the platform.
The user remains completely within the ecosystem. There’s no need to “find the site”, “look up the reference” or “remember the name”. Everything is just a click awayin the moment of emotion.
How to run a successful influencer marketing campaign on YouTube?
Do you want to take advantage of all these benefits and put all the chances on your side to launch a successful influencer marketing campaign on YouTube? Follow the guide…
Forge long-term partnerships with designers
A vague brief is a map without a compass. A lightning partnership? A spark without fire. On YouTube, what pays off is the recurrence.
What builds trust on YouTube: The same creator showing your product in several videos, in different contexts, with consistency.
Let’s take an example: if a chef uses your knives in all his recipes, his subscribers won’t wonder. Your knives are “the” reference.
In addition, over 60 % of designers prefer long-term partnerships. Of course, this is to stabilize their income, but it’s not the only reason. more authentic relationships with the brands they love and follow. And when you love a brand, you know how to love it. naturally enhance to its community.
Long-term partnership is the winning ticket!
Adapt the type of campaign to your objectives
In addition to the duration of your partnership, you also need to think about the type of YouTube influencer marketing campaign you’re going to launch. Your choice will be influenced by the objectives you’ve set for yourself: gaining brand awareness or boosting sales.
Not all formats are created equal. On YouTube, there are three types of influencer marketing stand out:
- Visit dedicated videos are the best way to gain notorietyWe’re here to help you launch a product or tell a powerful story. From unpacking to buying, from reviews to tutorials… all the videos are dedicated to you.
- A brand mention subtly placed in a video presenting other products or content.
- The advertising for promote your products. Here, advertising is not integrated into the video. It’s a short sequence that can be completely different from the content.
Tip: If you opt for ads, place them in the middle of the video. They perform better than ads placed at the beginning or end, which are often skipped.
Always optimize for mobile
Mobile is the channel #1 from YouTube. If your landing pages aren’t ultra-smooth on smartphones, you’re losing the battle before you’ve even started.
Make sure you :
- Keep action buttons clearly visible;
- Reduce loading time as much as possible;
- Highlight clickable links in the description and pinned comments.
Tip: Encourage your influencers to link to your products on different media, such as classic YouTube videos or Shorts.
Get the most out of YouTube Shopping
We’re all very familiar with YouTube’s unique community aspect. Subscribers are loyal, and creators communicate regularly with each other. In short, it’s an Ali Baba’s cave for brands looking to multiply their sales. And when YouTube Shopping comes along, the friction is over, and the conversions are in!
Thanks to YouTube Shopping, your products become interactive. A game-changer:
- Your products are directly tagged in videos, shorts or lives;
- Immersive showcases are connected to ;
- The organized Shopping collections tell a real story.
All without ever leaving YouTube. No more lost clicks between a video and an external site. Now you can sell through content. And that’s gold!
The right approach?
- Turn your partner designers into star sellers. Choose them for their loyal community, not just their reach.
- Brief them as salespeople, not as extras.
- Rely on YouTube data (click-through rate, products viewed, shopping carts filled…). This is your dashboard for real-time fine-tuning.
Give your affiliates the right tools and they’ll sell for you without forcing you.
Use a dedicated platform to manage your campaigns
Finding the right designers, managing briefs and tracking performance all take time and organization. Want to do it all from a single tool? We can.
With Casaneo, you have at your disposal a complete cockpit for managing your influencer marketing campaign on YouTube :
- Access to a large network of YouTube influencers in specific specific niches. Each creator is selected according to criteria of sector relevance, engagement rate and reliability. The result: a targeted, active audience ready to take action.
- Advanced tracking solutions to monitor the performance of sponsored videos in real time. You can optimize your YouTube campaigns on an ongoing basis and reinvest where the impact is greatest.
- A customized strategic support to ensure that the message conveyed in each video is coherent, convincing and conversion-focused.
With over a decade of experience, Casaneo has mastered the mechanisms of affiliation and performance marketing.
Stability, high engagement and integrated e-commerce tools! These are the strong points of YouTube, which is currently becoming the reference platform for ambitious brands. It’s the channel not to be missed in 2025 if you want to build an influencer strategy. sustainable and profitable.
Ready to take action? Join us and power your YouTube influencer program with tools designed for the field.
