CPA membership (Cost per Purchase)

Would you like to launch your affiliate program on Casaneo? Are you wondering whether choosing cost-per-purchase (CPA) compensation can optimize your return on investment? Let us explain the concept of this compensation model, its advantages and how to integrate it into your affiliate strategy.

Benefit from our expertise to make your affiliate marketing campaign a success. Contact us today!

They trust us

1st

affiliation platform for the Home & Fashion Made in France universe

+50M€

of sales generated in 2023 for our advertisers

14:1

1 invested generates over €14 in sales

What is cost per purchase (CPA)?

Cost-per-purchase (CPA) is a performance-based remuneration model. You only pay when the purchase target is reached. In affiliate marketing, this model guarantees that brands only pay for concrete, measurable actions.

Unlike models such as cost-per-click (CPC) or cost-per-thousand impressions (CPM), CPA reduces financial risk. Indeed, costs are directly linked to campaign results.

How does CPA work in affiliate marketing?

In a CPA model, a publisher integrates affiliate links or banners provided by the advertiser. When one of its subscribers clicks on this link and makes a purchase on the advertiser’s site, a commission is generated for the publisher. The commission can be variable or fixed. At Casaneo, an agreement is reached between the advertiser and the publisher concerning the percentage of the sale amount. You can determine this amount according to the average basket and the margin rate.With Casaneo, transparency is the name of the game. Make your revenues grow today!

What are the advantages of the CPA?

By setting up a good affiliate campaign based on the CPA model, your brand can benefit from a number of advantages.

With CPA, you can focus advertising budgets on conversions. Every cent spent is directly linked to a purchase.
This maximizes your return on investment.
You minimize unnecessary advertising spend by paying only when sales are generated. You avoid the costs often associated with clicks or impressions that don’t convert.
Your brand can define specific conversion objectives and tailor campaigns to product types, sales periods and target audiences.
With well-chosen affiliate partners, you can reach niche audiences without having to invest heavily in advertising.

How do you set up an effective CPA campaign?

Ready to create your affiliation campaign? Here are our tips to help you maximize its effectiveness and increase your revenue with CPA affiliation.

Choose your affiliates

Start by carefully selecting your affiliate partners. Pay particular attention to partners who know your sector well and can provide real added value. For fashion and home brands, you can choose specialized influencers, decorating blogs or product comparison sites.

Define your objectives and calculate your CPA

To measure the effectiveness of your campaign, you need to define a clear objective. To determine the cost per purchase, you need to take into account the total budget allocated, the expected conversion rate, and the commission paid to affiliates. Make sure that the commission remains attractive to affiliates and profitable for the brand.

Track performance

CPA requires constant attention to performance. Use analysis tools to :

Track conversions
Understanding the buyer’s journey
Identify top-performing affiliates.

Thanks to continuous optimization, you can reallocate your budget to the channels and partners that deliver the best results.

Which commission to offer affiliates?

As mentioned above, commission can be either fixed or a percentage. The fixed model offers a fixed amount per sale.

This amount is not defined by the transaction amount. We recommend it if you offer products of constant value.
The percentage on the purchase amount, on the other hand, is perfectly suited to products with a variable average basket.

This model effectively offers an incentive proportional to the value of the sale. You may well adopt this model if you sell collections or luxury products.
You may also wish to consider bonuses for sales targets reached. These bonuses will be used to encourage affiliates to reach sales milestones. You could, for example, offer an additional commission for every 50 sales achieved. This strategy can be particularly effective during promotional periods.

The essential tools for successful CPA management

We have already mentioned the importance of performance tracking. This can be done using a number of different analysis tools.Casaneo provides conversion tracking software. With its help, you can track every sale generated by an affiliate. This guarantees transparency and accuracy in commission payments. You can also benefit from complete tracking, from affiliate registration to payment management, thanks to our platform specially designed to simplify the management of your affiliate campaigns.You can also obtain performance and analysis reports on our website. This allows you to track costs and conversions. This will help you maximize the profitability and effectiveness of each campaign. Keep track of your CPA affiliate campaign with Casaneo! Discover and test the tools available to you today.

Why choose Casaneo for your CPA campaigns?

Casaneo stands out as a benchmark platform for affiliate marketing. Thanks to our expertise in the fashion and home sectors, we help brands maximize profitability while minimizing risk.
It is this knowledge of these particular sectors that has enabled us to offer users adapted, high-performance remuneration models, including CPA.

We’ll put our expertise at your disposal to help you activate the compensation model that best suits your business.

Discover how Casaneo can help you launch an affiliate program by combining the best compensation models. Kill two birds with one stone: boost your sales and increase your traffic!