Increase your conversion rate on Shopify
Would you like to generate more sales on your Shopify online store by optimizing your conversion rates?
affiliation platform for the Home & Fashion Made in France universe
of sales generated in 2023 for our advertisers
1 invested generates over €14 in sales
Understanding conversion rates on Shopify
Before getting to the heart of the matter, you should first understand the importance of this performance indicator (KPI), especially for your Shopify online store. This indicator measures the percentage of visitors who have carried out a specific action on your Shopify store, such as making a purchase or subscribing to a newsletter.
A low conversion rate means lost opportunities and lower profitability. The causes? It could be a lack of optimization of the customer journey, a non-intuitive design or uninviting product sheets.
Analyze your current data to increase conversion rates on Shopify
Perform a detailed analysis of your current conversion data on Shopify. A
How do you analyze the data?
- Study the customer journey. Identify the stages where abandonment is most frequent (loading time, payment, delivery choice, account creation).
- Track key indicators such as bounce rate, time spent on pages and shopping cart abandonment rate.
- Interpret and act! Optimize your pages, simplify the purchasing process and test adjustments to reduce wastage.
💡 The Shopify Analytics tool helps you examine recent activity, visitor behavior and transactions. Also use complementary tools like Google Analytics for more detailed behavioral analysis.
Improve user experience to boost conversion
How do you analyze the data?
- Simplify navigation with a clear, structured menu to guide visitors quickly.
- Speed up loading times by optimizing images and, in particular, unnecessary scripts.
- Ensure perfect mobile compatibility, as a large proportion of purchases are made on smartphones.
- Offer effective search filters to help customers quickly find the right product.
- Reassure buyers with security icons to build trust and reduce cart abandonment.
💡 Regularly test your site like a customer to identify and correct friction points.
Optimize product descriptions
To increase conversion rates on Shopify, you also need to work on product descriptions. A well-optimized product description improves engagement and encourages purchase.
To maximize the impact of your descriptions :
- Tell an engaging story to arouse emotion and create a bond with the buyer.
- Highlight the product’s key benefits. Explain how your product solves a problem or improves everyday life.
- Integrate strategic keywords to optimize your SEO at the same time. Take advantage of your customers’ search terms.
- Make reading easier by structuring information clearly and concisely, using bulleted lists for example.
- Combine quality images and videos. Show the product from different angles to build confidence and reduce doubts.
Need help boosting your product listings? Our professionals will help you optimize your Shopify store.
Improve the CTAs on your Shopify e-commerce pages
Calls to action (CTAs) are essential for converting visitors to customers on your Shopify e-commerce site. A well-designed CTA effectively guides the user to the desired action.
To optimize your action buttons :
- Use incentive verbs. Use engaging phrases like “Add to cart” or “Order now”.
- Place your CTA in strategic places, such as at the top of the page and at the end of product descriptions.
- Optimize design and color. Opt for sharp contrasts and an attractive format to capture attention.
- Test several variations. Perform A/B tests to identify the best-performing formulations.
💡 Add a sense of urgency to your CTA, such as “ Limited offer ” or ” Low stock “, to encourage immediate purchase.
Use social proof to build trust
To increase conversion rates on Shopify, you need to reassure buyers. Social proof creates instant credibility.
How to make the most of social proof?
- Display authentic customer reviews. Positive testimonials influence buying decisions and build trust.
- Include video testimonials. A video of a satisfied customer humanizes your brand and captures attention.
- Present your social networks. Show the commitment of your community to give your store credibility.
- Add a sales counter to create a scarcity effect and encourage immediate purchase.
💡Test several types of social proof and analyze their impact on your conversions.
Expand your presence on social networks
Want to maximize their impact?
- Create high value-added content (blog posts, videos, customer reviews…). Engage and inform your audience.
- Publish quality content on a regular basis. Vary formats (stories, videos, infographics…) and follow an editorial calendar.
- Share your offers and product launches. Include links to your store to encourage purchase.
- Add a product catalog to facilitate direct purchasing from social platforms like Instagram and Facebook.
💡 Launch campaigns with influencers who master social networks perfectly. This will enable you to extend your visibility and win over new audiences.
Integrate affiliation into your Shopify store
Want to work with influencers to increase conversion rates on Shopify? Use affiliate marketing! Thanks to a strategic collaboration with
How to launch your affiliate program on the Shopify open source platform?
- Register with Casaneo to receive your customer login
- Go to the Shopify app store to install the Casaneo application and enter your customer ID.
Thanks to theCasaneo application and the various features available on the Shopify Saas platform, you can track, pay and analyze your affiliate partnerships all in one place.
To increase your chances of finding the right content publishers, browse Casaneo‘s extensive network of affiliates.
You’ll quickly and easily find new affiliates who have a community that appreciates your products.
Ready to optimize your conversion rate on Shopify? Sign up now with Casaneo! 🚀
