Attract targeted traffic with SEO techniques

SEO, also known as natural search engine optimization, enables an e-commerce site to gain visibility on search engines and thus generate traffic. It encompasses a number of techniques, including content creation and quality backlinks. But an SEO strategy doesn’t stop there. SEO also involves the technical optimization of the website.

Affiliate marketing professional Casaneo invites you to take an in-depth look at the importance of technical SEO and how it can help drive traffic to your e-commerce site.

They trust us

1st

affiliation platform for the Home & Fashion Made in France universe

+50M€

of sales generated in 2023 for our advertisers

14:1

1 invested generates over €14 in sales

Understanding technical SEO

To attract visitors to your website and encourage them to make purchases, you need a comprehensive approach. This means not only taking care of content and backlinks, but also seducing search engines.

Remember that nearly 80% of organic traffic comes from search engines. Positioning your e-commerce site at the top of the results must therefore be one of your priorities if you want to win traffic.

This is where technical SEO comes in. This discipline encompasses a series of practices and strategies designed to optimize the structure and configuration of your site. The aim is to make it more accessible, understandable and indexable by search engines.

Unlike content and backlink optimization, technical SEO focuses primarily on the technological and structural aspects of the site.

The foundations of technical SEO

Search engine optimization

One of the main pillars of any SEO strategy, technical SEO involves fine-tuning a website to optimize :

Its accessibility
Its visibility
The user experience

In particular, it allows you to improve your positioning in search results. It must enable search engines to easily understand, read and index every page of your website, promoting a satisfactory user experience.
Technical SEO is therefore a fundamental element of an effective SEO strategy. It aims to provide a better online presence and positive interaction with users.

Website structure

Site structure is a fundamental element of technical SEO. It encompasses page hierarchy, categories and navigation menus. A well-organized, intuitive architecture facilitates exploration by search engine spiders. This can have a significant impact on indexing and ranking.

Optimizing HTML tags

HTML tags, such as title tags (H1, H2, etc.) and meta tags (meta-title, meta-description), are important elements of the programming language. This language is used to create Web pages. These tags define the structure and content of a page by framing different elements such as text, images and links. Clean, optimized HTML markup enables search engines to understand your site’s content and extract information relevant to users.

Loading speed

Loading speed can greatly influence the search engine ranking of your e-commerce site. Indeed, search engines favor sites that offer a fast, fluid user experience. Remember, the optimal loading time should not exceed 3 seconds.
To achieve this goal, various optimization techniques can be used, such as :

Image optimization
Compressing CSS and JavaScript files
Caching
Lazy loading
The use of high-performance servers
Etc.

Mobile compatibility

With the rise of mobile devices, mobile compatibility has become a must for technical SEO. Sites need to be designed in a responsive way to ensure a consistent user experience across all device types. This compatibility directly influences ranking in mobile search results.

Security and HTTPS protocol

A site secured by the HTTPS protocol has a significant advantage in terms of referencing. SSL certificates ensure the security of data exchanged between server and user. This boosts visitor confidence and improves ranking in search results.

Hreflang tags

If your e-commerce targets an international or multilingual audience, the appropriate inclusion of Hreflang tags is crucial from a technical SEO point of view. Hreflang tags are used to indicate to search engines the language and geolocation of different versions of the same page. Hreflang tags help improve site visibility and relevance in different target markets.

Tips and best practices

Technical SEO is all about making it easier for search engine spiders to rank you in the search results. This means you have to pay attention to the smallest details.

Create an XML sitemap or Sitemap

A sitemap file is an XML document used by search engines to crawl and index the content of a website. By generating an XML Sitemap file, you provide search engines with a clear map of your site, encouraging them to efficiently crawl and index your pages. This encourages them to efficiently crawl and index your pages.
This strategic practice allows you to indicate which pages should be highlighted, and to structure your site in an organized way. The Sitemap should provide information such as importance, update frequency and alternative language versions to guide crawlers. This reduces indexing time and ensures that deep pages are included.

Manage common technical problems

Technical SEO also involves regularly monitoring and correcting technical problems that can affect your e-commerce SEO. This includes:

Resolving 404 errors
Setting up appropriate redirects for moved or deleted pages
Securing your site against potential security threats.

Avoid duplicate content

Duplicate content on several pages can also cause indexing problems. Robots don’t like this type of content, which can confuse them. While this may not directly disturb your readers, it does pose a serious problem for search engines. It is therefore advisable to use a canonical tag on the original page and to delete pages with duplicate content or unused URLs.

Technical SEO is a fundamental pillar of SEO strategy for e-tailers. By understanding and implementing good technical SEO practices, you can improve your site’s visibility in search results. It also gives you the opportunity to explore different strategies, such as affiliate marketing, to attract targeted, qualified traffic.

Explore complementary strategies: effective affiliate solutions

Affiliation is a marketing strategy that enables you to generate targeted traffic by collaborating with partners or affiliates. These partners can promote your products or services via their own network in exchange for a commission.

To ensure the success of your affiliate program, it’s essential to choose serious affiliates and provide them with appropriate promotional tools.

Casaneo offers a structured and effective affiliation solution, ideal for optimizing your visibility efforts and attracting qualified traffic.

Technical SEO therefore remains a fundamental pillar. By combining it with other strategies, such as affiliation, you can maximize your site’s reach in search results.