What are the solutions to the saturation of traditional acquisition channels?

In an ever-changing commercial landscape, the saturation of traditional acquisition channels represents a major challenge for companies, particularly in the home and fashion sectors. Traditional advertising methods such as TV, radio and billboards are becoming less effective.

Faced with this reality, Casaneo, expert inaffiliate marketing programs, invites you to discover innovative solutions that will help you stay competitive in the marketplace.

They trust us

1st

affiliation platform for the Home & Fashion Made in France universe

+50M€

of sales generated in 2023 for our advertisers

14:1

1 invested generates over €14 in sales

Leverage the most popular acquisition levers

SEA (Search Engine Advertising)

Want to innovate your acquisition strategy? Take advantage of the most widely used acquisition levers. SEA is a key lever. This strategy involves buying advertising space on search engines.
As an advertiser, you appear directly at the top of sponsored results. SEA offers immediate visibility, cost-per-click control and the ability to precisely target your audience using keywords.

SEO (Search Engine Optimization)

Unlike SEA, SEO aims to optimize a website’s natural positioning in search results. While requiring time and expertise, this strategy has the advantage of being sustainable and generating qualified traffic over the long term. By improving the quality and relevance of its content, as well as the technical structure of its site, an e-tailer can increase its visibility and notoriety on search engines.

Programmatic display

And don’t overlook the potential of programmatic display. This strategy involves buying advertising space in real time via automated platforms. This allows you to deliver targeted ads to a specific audience. With programmatic display, you can precisely target users according to their interests, online behavior and demographics. This method also offers real-time flexibility and optimization of advertising campaigns.

Social Ads

Advertising on social networks is an increasingly popular acquisition lever for e-tailers. By harnessing the power of social platforms like Facebook, Instagram or LinkedIn, advertisers can :

Target their audience effectively
Engaging users with personalized content
Accurately measure the performance of their campaigns.

Diversify your acquisition channels

Clearly, there’s no shortage of acquisition levers to help you counter the saturation of traditional acquisition channels. Which no doubt leads you to wonder which acquisition channel to exploit for your next marketing strategy. Well, that’s just it! Every channel has its strengths and weaknesses. That’s why you shouldn’t limit yourself to a single lever. Take an interest in both the most popular acquisition levers and alternative acquisition channels. By using different platforms, you can make comparisons and take a closer look at the most effective channels for your business.

Mix SEA and SEO

Combining SEO and SEA strategies offers interesting advantages. Thanks to the advertiser groups on Google Ads, you can compare the performance of each ad. Of course, SEA boosts your paid search strategy. It also enables you to gather essential information for natural referencing and thus optimize organic traffic.

Use affiliate programs

Affiliate marketing is based on the development of strategic partnerships. By collaborating with affiliate partners, you can promote your products to a wider audience, while benefiting from performance-based remuneration.
This approach reduces acquisition costs, increases your brand’s visibility and generates additional sales. Here again, various channels can be exploited: influencer marketing, blogging, videos, podcasts, e-mail lists, etc.
Diversify your acquisition channels with Casaneo, expert in affiliate partnerships. Boost your e-commerce today!

Retargeting

Retargeting is an acquisition strategy that primarily targets users who have already visited your website or interacted with your brand. The aim is to encourage them to return and complete a purchase. This technique enables you to : Capitalize on traffic already acquired Increase conversion rates Maximize the return on investment of advertising campaigns.