The rise of DNVBs (Digital Native Vertical Brands) marks a turning point in the world of e-commerce. Born online, these brands are unique in that they manage their entire value chain, from product design to distribution.
Their arsenal of growth strategies includes affiliate marketing stands out. This sales model, where a commission is paid to an affiliate for each transaction carried out, is proving to be a powerful growth lever.
Find out why you should use it to your DNVB business.
DNVB definition: what exactly are we talking about?
Visit DNVB (Digital Native Vertical Brands) are modern brands that have emerged from the digital world. These companies are characterized by a direct customer experience via their website and online store, without intermediaries. They leverage influencer marketing and social networking strategies to forge close ties with their communities and reinforce their brand identity.
The opposite of large groups, DNVBs control their distribution channels from A to Z, from stock management to establishing a relationship of trust with consumers. They favour co-creation and word-of-mouth to make themselves known (23% use organic channels versus 16% in 2021 according to the DNVB 2023 barometer) which helps minimize acquisition costs (which, according to the same study, will rise from an average of €26 in 2021 to €32.4 in 2022). Their target audience is often seduced by made-in-France products or affordable, quality ready-to-wear offers.
DNVBs such as Jimmy Fairly and Le Slip Français demonstrate this approach, where the brand creator plays an essential role in defining the type of content and experience offered.
Take advantage of a profitable marketing channel
Affiliate marketing represents a golden opportunity for DNVBs to maximize their online presence and increase sales of their online store. This marketing technique is based on partnerships with brands or influential individuals who promote the company’s products in exchange for a commission on sales generated. For consumers, this means discovering products recommended by trusted sources, often via marketing programs on platforms such as YouTube
. For companies, it’s an opportunity to reach a new target audience audience without incurring significant advertising costs, while improving the customer experience through personalized recommendations. Numerous DNVBs have proven the effectiveness of this approach, showing that that affiliation can lead to a better ROI (return on investment) compared with other advertising channels.
An easy and effective way for a DNVB brand to gain brand awareness
Affiliate marketing is a powerful lever for DNVB who are looking to increase their brand awareness. Specialists in this field often have a large and heterogeneous audience, which is a boon for brands wishing to extend their visibility beyond their usual website. By collaborating with these influencers, DNVBs can reach consumers they might not otherwise reach on their ownthrough targeted marketing programs and presentations on platforms such as YouTube. This strategy not onlyincrease brand awarenessbut alsoimprove the customer experience
by associating products with well-known personalities. In the –In the United States, where affiliate marketing is already well established, many DNVBs benefit from increased visibility and higher conversion rates thanks to these partnerships. The bottom line, affiliate marketing offers DNVBs a cost-effective method of promoting their online store and strengthen their market position.
A performance-based business relationship for a win-win strategy
The affiliate marketing is intrinsically linked to performanceThis makes it an ideal growth tool for DNVBs. Affiliates are remunerated on the basis of the sales they generate, creating an incentive system that encourages active product promotion. This results-oriented approach ensures that marketing efforts are directly correlated with a tangible increase in sales and revenues.
Visit marketing programs programs enables brands to precisely measure each affiliate’s return on investment, optimizing their overall marketing strategy. For affiliates, this means that their hard work and ability to convert their audience into buyers is rightly rewarded, creating a mutually beneficial partnership.
To achieve this, affiliate marketing offers DNVBs an effective method of extending their reach without significant initial financial riskIt’s a win-win strategy for brands in today’s digital economy. It’s a win-win strategy that helps brands grow and prosper in today’s digital economy.
Access to expertise to create unique and original advertising experiences
In today’s digital world affiliate marketing programs represent a godsend for DNVB brands, offering them privileged access access to the cutting-edge expertise of industry specialists. Thanks to their in-depth knowledge and significant experience, these experts become strategic partners for direct-to-consumer (DTC) brands.
By partnering with affiliate marketing specialists, DNVB brands can benefit from innovative and targeted promotional strategiesdesigned to effectively engage their audience and drive conversions. Affiliate expertise translates into customized marketing campaigns
that resonate with the brand’s values and meet consumer expectations. This collaboration enables DNVB brands to stand out in a saturated market, by creating unique user experiences and strengthening their online presence.
The opportunity to test new markets in complete safety
Expanding into new markets is a crucial step for the DNVB looking to diversify their customer base and increase sales. Affiliate marketers play a key role in this process, thanks to their extensive presence in various markets and niches. By partnering with these experts, DTC brands can tap into these unexplored markets, reaching potential new consumers. These partnerships enable brands to benefit from the expertise and reach of affiliates using marketing programs marketing programs to promote products in a targeted and effective way
. This expansion strategy offers DNVB brands the opportunity to make a name for themselves in new territories, broaden their customer base and, consequently, increase sales.
Affiliation Marketing at your fingertips
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