Let’s face it, in the world of e-commerce, competition is as fierce as Black Friday at 8am. Here, every click counts. Whether you’re selling embroidered linen cushions or limited edition sneakers, finding the right leverage to attract, convert and retain your customers is no longer an option, it’s a necessity.
Did you know that one of today’s most effective, yet under-exploited strategies is affiliate marketing? What makes it so special? It’s a performance-based model that’s winning over a growing number of brands.
The real strength of affiliation? Its profitability, its impact on conversions and its ability to reach ultra-targeted audiences.
In this article, we tell you all about the valuable alliance between e-commerce and affiliation platforms, and why it’s now or never to get started… with Casaneo.
Why is affiliation a growth lever not to be underestimated?
Affiliate marketing is a bit like a fine wine: the more time goes by, the more valuable it becomes. In fact, the figures speak for themselves:
- By 2024, the global market is estimated at $18.5 billion.
- By 2031, it should reach 31.7 billion, with an annual growth rate (CAGR) of 8%.
- In North America, it already accounts for over 40% of worldwide sales in this field.
These figures reflect a tangible reality! Affiliate marketing is no longer a secondary strategy. It’s a central pillar for every advertiser, especially in sectors such as fashion and homeware, where image, promotion through recommendation and community are paramount.
Why is this model perfectly suited to e-commerce?
It goes without saying that, in a digital world where every euro invested has to pay off, affiliate marketing is a tailor-made solution for e-tailers.
A drastic reduction in customer acquisition costs (CAC)
Traditional marketing is a bit like buying a lottery ticket: you invest with no guarantee of return. Affiliation, on the other hand, is a 100% performance-based model. You only pay your partners (influencers, bloggers, specialized sites) when they generate real sales.
Some well-managed campaigns achieve ROI of up to 14 times the amount invested!
Direct access to niche audiences
When it comes to your customers, as you know, they don’t all walk down the wide avenues of the Web. Some wander in well-hidden alleys: ultra-specific niches where passion reigns supreme.
This is where affiliates come in. Affiliates generally have a loyal community in a specific field (Scandinavian decor, ethical fashion, DIY…). Thanks to affiliate programs, you can reach a target audience that’s ready to buy and who, above all, trusts the recommendation of their favorite designer.
The result: an average conversion rate of between 1% and 3%, which can rise to 5-10% for the sharpest partnerships.
Leveraging content
The power of affiliates doesn’t stop there! Indeed, where an ad disappears in a scroll, content created by an affiliate stays. A blog post, TikTok video or Instagram post can continue to monetize for weeks, even months.
You want to talk numbers?
- Videos boost affiliate conversions by 49%.
- E-mail marketing coupled withaffiliation achieves up to 5% conversion.
- Product reviews have an average conversion rate of 2%.
More than a strategy, a reflex for the most successful brands
Faced with a significant increase in conversions, it’s no surprise that over 80% of advertisers worldwide are now completely seduced by affiliate marketing:
- 81% of e-commerce brands include affiliation in their strategy.
- 84% of publishers make all or part of their living from it.
- For 40% of American companies, this is their primary acquisition channel.
Even the giants are getting in on the act! Some major brands attribute up to 25% of their online sales to affiliation.
So why not you?
E-commerce and affiliate platforms: why is this duo a must?
Of course, when it comes to marketing strategy, including affiliate program management, there’s a lot to do. Sure, you can technically manage your affiliates by hand, with a few spreadsheets and a lot of coffee… But if you want to manage your affiliate links, payouts, banners and partners properly, you need a high-performance affiliate platform.
What does a good affiliation platform offer you?
- Targeted recruitment of partners in your field (fashion, home, lifestyle…).
- Automation of repetitivetasks (sending briefs, payments, reminders, etc.).
- Ultra-precise performance tracking: clicks, conversions, commission rates…
- Real-time ROI analysis to adjust strategies.
- Smooth payment management to motivate your partners.
Casaneo: France’s first sector-based affiliation platform
With Casaneo, you can develop your online business with peace of mind. In a market saturated with generalist platforms, Casaneo is the first sector-specific platform dedicated to fashion and home brands in France. And that’s a revolution!
What’s more, Casaneo doesn’t just connect brands and affiliates. We help you make money by offering an all-in-one solution for :
- Find the ideal partners: specialized influencers, decorating bloggers, fashion content creators… With our network of affiliates, irrelevant partnerships are a thing of the past.
- Launch and automate your campaigns intuitively. Even without a marketing team, you can create a program and launch a campaign in just a few clicks.
- Turn generated content into advertising (UGC Ads) on your social channels.
- Monitor results in real time and optimize your return on investment.
We focus on the quality of the partners we use to promote your products. We give preference to committed creators who are experts in their niche, and capable of producing authentic content that sells.
Discover the features of our affiliation platform.
Prepare the future of your e-commerce now
The forecasts leave no room for doubt! In the USA alone, affiliate marketing spending will rise from 12 billion in 2025 to 16 billion in 2028. Growth is clear, stable and offers enormous opportunities.
And, withinfluencer marketing on the rise, you have a major card to play. Brands that combine these two levers see an increase in affiliate sales of over 40%.
