Want to increase your engagement rate on TikTok? Looking for the best creators to increase the visibility of your TikTok store? TikTok Creator Marketplace is the Ali Baba’s cave for e-tailers and brands who want to exploit the full potential ofinfluencer marketing and affiliation with content creators.
But is TikTok Creator Marketplace really right for your brand? How can you find good creators?
As a recognized expert in affiliate marketing, Casaneo explains how TikTok Creator Marketplace works, and the best practices to adopt for a successful influencer and affiliate campaign.
What is Creator Marketplace TikTok?
TikTok Creator Marketplace (TTCM TikTok) is a tool recently launched by the TikTok platform. Available in France since March 2025, its mission is to facilitate collaboration between brands and content creators on TikTok.
It’s a bit like an interactive directory of influencers or affiliates, with advanced search options, statistics and an integrated messaging system.
The aim? Simplify exchanges, provide a framework for partnerships and boost campaign performance.
With TTCM TikTok, you can :
- Identify relevant designers for your sector;
- Access their performance data (audience, engagement, views, etc.);
- Contact them directly and manage collaboration via the platform.
Creator Marketplace TikTok: how does it work?
Using TikTok Creator Marketplace is relatively intuitive. However, it deserves a little deciphering to avoid getting lost.
For brands and e-commerce, simply :
- Create a company account on TikTok for Business ;
- Go to Creator Marketplace ;
- Use filters to find creators (country, theme, audience…) ;
- Analyze profiles and consult proposed KPIs.
After selecting profiles, you can send a collaboration proposal directly via the integrated messaging system. Once the campaign has been launched, performance can be monitored from your dashboard.
Tip: Before sending out an invitation, take a look at the designer’s latest videos. If the tone, style or subject don’t match your values, skip it.
How to choose the right creators on the TikTok Creator Marketplace?
At first glance, using TikTok Creator Marketplace seems straightforward. But the most important thing is to choose your new partners.
Finding the right profile on TikTok is a bit like finding the right pair of jeans: they have to fit perfectly. So don’t rush.
The platform features an advanced filtering system that allows you to prioritize your analysis:
- Location (by specific city, region or country) ;
- Engagement rate (likes, comments, shares) ;
- Content style (humor, tutorial, storytelling, etc.) ;
- Video quality (image, editing, rhythm) ;
- Previous collaborations (with which brands?);
- The values conveyed (positivity, authenticity, creativity, etc.).
Tip: Always match your customer persona with that of the designer’s audience.
How much does it cost ? What’s your budget?
Good news: access to TikTok Creator Marketplace is free for brands. But you do have to pay your creators.
This remuneration will depend on several criteria such as :
- Number of subscribers ;
- Commitment rate ;
- The complexity of the brief;
- The duration and type of collaboration (a post or a 1-month campaign?).
If you’re planning to work with micro-influencers, expect to pay between 100 and 500 euros per video. If you’re targeting top creators, the bill can rise to 5,000 euros or more.
Tip: Choose a mix of 2 or 3 committed micro-creators rather than a single large account. This maximizes the reach of your TikTok store and diversifies your risk.
Tracking, performance and ROI: what can be measured?
As mentioned above, one of the advantages of TTCM TikTok is that you have access to a wide range of statistics for tracking your campaigns.
You can track KPIs such as :
- The number of views and shares ;
- Clicks generated ;
- Commitment rate ;
- Video completion rate ;
- The demographic profile of the audience reached.
Tip: When tracking performance indicators, don’t stop at views. What counts isreal engagement and conversion.
Mistakes to avoid on TikTok Creator Marketplace
Obviously, even if you have a well-thought-out platform at your disposal, certain blunders can be costly.
Also, when you decide to recruit designers on TTCM, avoid :
- Rush to the first creator with lots of subscribers;
- Writing a vague or overly rigid brief;
- Impose a format that doesn’t match the designer’s tone;
- Launch a campaign too late (and miss a news item or trend);
- Omit post-campaign follow-up or analysis.
Take advantage of our experience and the sound advice of our experts to avoid missteps and make a success of your influencer campaign on TikTok.
TikTok Creator Marketplace: is it a strategic choice for your brand?
TikTok Creator Marketplace can be one of the best strategies for your TikTok store and your brand if you :
- Want to test your influence on a one-off, targeted basis;
- Are in anexperimental phase;
- Look to run an isolated campaign exclusively on TikTok.
This solution may also suit you if you have a well-established marketing department capable of managing the selection, negotiation and follow-up of collaborations in-house.
But keep in mind that your future customers aren’t just on TikTok…
Why use Casaneo for your TikTok campaigns?
Clearly, TikTok Creator Marketplace is an excellent starting point, especially for brands wishing to test influence or affiliation via one-off campaigns, concentrated on a single channel. It’s simple, accessible and a great way to get started.
But be careful…
Betting everything on a single platform means running the risk of missing out on part of your audience. Your target audience may, in fact, be far more active on Instagram, YouTube or even Pinterest.
What’s more, without strategic support, you can quickly lose focus and your campaign may lack impact.
That’s where Casaneo comes in!
With Casaneo, a platform entirely dedicated to affiliate marketing, you benefit from :
- A multi-platform influencer strategy aligned with your objectives;
- A centralization of all your collaborations with creators on TikTok and other platforms such as YouTube, Instagram… ;
- A selection of relevant profiles, with real data analysis;
- Complete, personalized support (briefing, follow-up, negotiation, deliverables, reporting);
- A performance-driven approach, for measurable, sustainable ROI.
Don’t bet everything on a single card. Diversify your campaigns intelligently with Casaneo and secure your investments. Build a real, long-term influencer strategy!
Want to launch your first campaign on TikTok with the right designers? Join Casaneo and let us guide you!
TikTok Creator Marketplace, a strategic tool for the future
TikTok Creator Marketplace has many years ahead of it. The platform is evolving rapidly and has the potential to become an important player in influencer marketing, especially with the rise of live commerce and ever more engaging creative formats. But like any powerful tool, its effectiveness depends on how you use it.
Anticipate changes, diversify your channels, and surround yourself with the right partners like Casaneo to make the most of every collaboration. Influence can’t be improvised, it has to be built!
