If you’re interested in digital marketing, you’re probably familiar with affiliation and SEO. At first glance, these are two different business levers (and they are). But they can also be complementary. Especially in the case of affiliates.
Why ? And how to optimize affiliation using SEO ?
These are the questions we’re going to answer in our article.
What is affiliation?
Affiliation is a business lever that interests advertisers as much as people planning to earn money from their website.
Affiliation is a partnership between, on the one hand, an who wishes to promote his or her site, product or service, on the one hand, and an affiliate on the other, who will take care of the promotion..
To fully understand affiliation, take a look at the model used by Amazon, which is undoubtedly the best-known. Amazon offers its users the opportunity to place banners on their sites featuring a selection of products. If Internet users click on these ads, the site owner obtains a remuneration commensurate with results.
Today, digital banners are no longer the only form of affiliation possible. In fact, all forms of online advertising have evolved to meet Internet users’ expectations. We think, for example, of cashbackto advertising or even partnerships with influencers.
What is SEO?
SEO stands for Search Engine Optimization, Référencement Naturel is another business lever that uses the power of inbound marketing to generate traffic passively.
That said, the term “passive” needs to be qualified, as SEO requires a major investment. Both in terms of content creation as well astechnical optimization and community management content sharing.
What’s more, unlike affiliation or SEA, among others, results linked to SEO can only be observed a few months after the first actions have been implemented.
Good to know: SEO involves taking an interest in search engine algorithms (mainly Google and Bing). Indeed, since the aim is to get your site’s pages ranked higher in the search results (SERP), you need to implement a keyword strategy that takes into account the expectations of both web users and robots.
How can I use affiliation and SEO together as an affiliate?
Clearly, the link between SEO and affiliation is strongest on the affiliate side. The reason is simple: the more traffic a site receives, the better the affiliate results.
In this respect, it seems obvious that before embarking on affiliation as an affiliate, you need to work effectively on your SEO. In this case, it’s a good idea to check that the your site’s technology is beyond reproach (loading speed, page hierarchy…). In addition, offer fresh content on a regular basis to your users.
Once you’ve built up a certain reputation in your industry, you can start getting serious about affiliate marketing by offering your audience products and services that may be of interest to them.
Be careful, however, in choosing what you want to share with your visitors. If you don’t want to lose credibility (which has repercussions on your SEO), you must to be sure of the quality and real benefits of the elements put forward.
Advertisers: what do affiliation and SEO have to offer?
For an advertiser, at first glance, the link between affiliation and SEO seems rather minimal. Indeed, the
That being said, affiliation can give your SEO a real boost. The reason: the more unique visits a site receives, the more likely it is to be pushed by search engines. So you see, affiliation is an excellent way to benefit from a one-off or regular traffic boost.
However, it will be necessary to create a landing page and focus on your conversion tunnel. What’s more, each affiliate campaign should be designed around specific keywords to support your SEO..
You’ve got it: as an affiliate, you have to take an interest in SEO to optimize your affiliation. The gain in traffic obtained through natural referencing is, in fact, essential to obtaining better affiliation results.. As an advertiser, it’s quite the opposite. Affiliation can help boost your visibility and, consequently, your site’s SEO. However, for this to be effective, you need to prepare the groundwork in advance by creating a dedicated landing page and thinking about the keywords you want to position yourself on.
If necessary, the experts at Casaneo, the affiliation platform affinity partners specializing in the fashion and home sectors, are available to advise you. Contact us to discuss your project.
Affiliation Marketing at your fingertips
THE KEYS TO MAKING THE MOST OF THIS BOOMING LEVER Download the guide!
