platform affiliation from universes Home & Fashion
Make influencer marketing the engine of your e-commerce growth
Casaneo, the power of influence for your Home or Fashion brand! As experts in influencer marketing, our mission is to create unforgettable programs in collaboration with inspiring influencers. Thanks to our incredible community of influencers, we design hard-hitting campaigns that boost sales and leave a lasting impression.
They trust us
a platform of influence for the Home & Fashion Made in France universe
of sales generated in 2023 for our advertisers
1 invested generates over €14 in sales
Why rely on influencer marketing to develop your e-commerce business?
The success of an e-commerce site depends largely on its visibility and credibility with consumers. Influencer marketing is an excellent way of achieving these goals.
Collaborating with influencers enables us to reach a large, qualified and engaged audience. Their recommendations are a cost-effective way of acquiring new customers and generating incremental sales.
When you consider that 79% of consumers trust influencer recommendations more than traditional advertising, it’s essential to integrate this lever into your strategy.
To reduce costs and improve marketing performance, innovative marketing and communications managers are turning to influencers. In addition to raising brand awareness, influencer marketing is now being used to promote customer acquisition and social commerce.
Increase brand awareness
Rapidly increase your brand’s visibility through collaborations with influencers aligned with your positioning. Their authentic content helps you effectively reach your target audience and reinforce your image on social networks.
Generate commitment:
Develop audience engagement by activating partnerships with creative influencers. Their original publications and proximity to their communities boost interaction with your brand.
Increase your sales:
Influence the buying journey and boost conversions by collaborating with the right influencers. Their product recommendations to their loyal audiences generate qualified traffic and additional sales.
How does influencer marketing work?
Influencer marketing involves a brand associating itself with influencers who are relevant to its image. These influencers then promote the brand’s products to their audience on social networks. In exchange, influencers are paid in various ways by the brand. The aim is to reach a specific target and give greater credibility to the advertising message by having it conveyed by an opinion leader.
Customer
He interacts and clicks on the link to the offer and arrives on the advertiser's site.
Influencer
It promotes the brand's offer on its social networks.
Brand
The customer converts on his site.
Casaneo
The platform manages the advertiser's campaign and tracks conversions.
Unique sector expertise for successful influencer campaigns
Audience expectations differ from one sector to another. That’s why we tailor our influencer campaigns to the specifics of your business.
At Casaneo, we use our expertise in the fashion and home sectors to identify the right influencers for your objectives. We’ve built up a strong network of thousands of leading content creators, who have already produced award-winning content for some of the world’s biggest brands.
Thanks to our sector expertise combined with our innovative technology, we create high-performance, tailor-made data-driven campaigns.
innovative. Our aim is to set up tailor-made
home
Decoration, furniture, household linen, kitchen utensils, DIY, gardening, high-tech, home automation… Thanks to our in-depth consumer expertise specific to each sector of activity, we are able to design personalized influencer marketing campaigns. This in-depth knowledge enables us to anticipate expectations and offer tailor-made solutions, ensuring maximum campaign effectiveness.
mode
Clothing, footwear, fashion accessories, jewelry, leather goods… With our expertise in buying behaviors and consumer trends specific to each sector of activity, we develop tailor-made influencer marketing campaigns. This targeted approach responds precisely to the needs of each e-tailer operating in these markets, guaranteeing an optimal strategy and successful results.
Maximize your performance potential with content creators.
Turn your influencer marketing campaign into a performance channel and boost the growth of your e-commerce site.
We’re experts at creating high-performance influencer marketing programs that amplify your brand and connect you with millions of consumers. For e-tailers, Casaneo offers a complete technology platform for influencer marketing, combining a range of tailored features with a hybrid remuneration model. We help you identify your future influencer partners and increase your visibility and business volume.
Our solutions and services enable you to meet your growth challenges.
Pay-for-performance
Align your investment with your campaign objectives, and reward your employees according to the results they generate for you. No need to pay for uncertain results. With our pay-for-performance model, you only pay when predefined targets are reached.
Data-driven recruitment
Find the perfect creators for your brand, focusing on strategic alignment rather than subscriber numbers. Go beyond superficial statistics and discover partners who will make a real difference to your marketing success.
Personalized support
A dedicated account manager with strong expertise in your industry manages and optimizes your campaign on a daily basis, allowing you to concentrate on your business while achieving lasting results.
Real-time monitoring
Interactive analytics display campaign performance in real time. Export-ready reports highlight the most important metrics, such as engagement, brand awareness, sales and conversions over time.