Do you have a small marketing team? Is your budget insufficient to recruit and train staff? There are many obstacles that can slow down your brand’s growth and profitability. Give
Start your affiliation business slowly but surely with Casaneo. We’ll support you from A to Z.
Smaller teams and limited bandwidth
Small and medium-sized enterprises (SMEs) often start out with small teams, with each member juggling several responsibilities. This work overload can lead to burnout and lower productivity. With limited resources, it becomes complex to implement ambitious strategies such as expanding marketing efforts or creating partnerships. These opportunities often go untapped.
Affiliate marketing: a cost-effective solution
With affiliate marketing, there’s no need to recruit additional staff to develop your campaigns. Your affiliates, true extensions of your marketing team, take care of promoting your products or services across different channels. Bloggers, publishers and influencers work together to increase your brand’s visibility at lower cost. At the same time, you reduce the pressure on your in-house team.
Why choose Casaneo for your affiliation campaigns?
If you work in the fashion and homeware sector, Casaneo is the place for you! With its expertise and a network of over 3,800 specialized affiliates, Casaneo helps you find the perfect partners for your niche. Each affiliate is selected for his or her professionalism and ability to promote your products to a qualified audience. Our publishers know their targets, focus on quality and are motivated to work with you over the long term.
Join Casaneo and work with experienced affiliates to maximize your visibility and boost your sales.
Adapt marketing efforts to budget constraints
Indeed, budget constraints cannot be ignored, especially for startups and small and medium-sized businesses. Efficiently allocating resources to achieve optimal ROI can be complex, especially as your brand begins to grow. Expanding into new markets or demographic segments requires additional funds. It also requires rigorous strategic planning and marketing tactics tailored to local conditions.
The solution: Opt for cost-effective performance-based payments
Thanks to its performance-based remuneration model, affiliate marketing offers an advantageous solution. With traditional advertising methods, payments are fixed and returns uncertain. With this model, you only pay for concrete results, such as sales, clicks or qualified leads. So every euro invested is directly linked to measurable performance.
Customized remuneration models with Casaneo
At Casaneo, we offer several compensation models tailored to your objectives and constraints:
- CPA (cost-per-purchase): a fixed or variable commission paid for each sale generated from traffic originating from the publisher.
- CPC (cost-per-click): a fixed amount paid for each click on an ad. This model is ideal for generating quality traffic.
- CPL (cost per lead): you pay for each qualified lead generated by publishers.
Need help choosing the right model? Our experts are at your disposal to guide you and optimize your marketing budget. Together, we’ll work out tailor-made solutions to make the most of your budget and guarantee high-performance results.
Reaching your target audience effectively
Identifying and engaging your target audience, especially those with specific interests, is a time-consuming and complex task. Many brands find it difficult to get their messages across to the right people and build real trust. The result: low engagement and limited growth.
Our advice: niche affiliates to maximize your impact
Affiliate marketing is a powerful, scalable strategy. Your brand can rely on networks of specialized partners. These affiliates already enjoy credibility and a relationship of trust with their audience. They facilitate the connection between your brand and your potential customers. Thanks to them, you can extend your reach without mobilizing substantial internal resources.
Reach your audience with Casaneo
At Casaneo, we’ve developed a unique network of specialized affiliates and influencers. They know all the subtleties of your niche, know what their audience is looking for and have more than one trick up their sleeve to convince their audience or subscribers to buy your product or sign up for your newsletter.
We are experts in analyzing buying behavior and consumer trends specific to each niche, and we design tailor-made affiliation campaigns. Thanks to our expertise, you can anticipate your customers’ expectations and propose perfectly adapted solutions. Our targeted approach, combined with innovative technologies, guarantees greater visibility, optimized engagement and measurable results.
Turn challenges into opportunities with Casaneo and reach your target audience with precision.
Cart abandonment
Cart abandonment is also a major challenge for many brands. And yet it represents a critical stage in the purchasing process. Indeed, the final decision and validation of payment are often sensitive moments. The reasons for abandonment are varied: distractions, lack of clarity on the information provided, or the need for more time to think. Repeated abandonment can lead to significant loss of revenue and slow the growth of your e-commerce business.
Our tip: work with technology affiliates
To counter this problem, technology affiliates provide effective solutions. They focus primarily on personalized retargeting campaigns and automated e-mail reminders. They enable you to re-engage potential customers who have shown an interest in your products, but who have not finalized their purchase. They use modern tools that optimize conversion rates and help increase overall sales.
Trust Casaneo to reduce cart abandonment
Casaneo fully understands the impact of shopping cart abandonment on your sales. That’s why you’ll find specialized technology partners on our platform. Their mission? Reduce abandonment rates and maximize conversions. These partners are generally paid on a cost-per-acquisition basis, ideal for controlling your expenses.
Turn cart abandonment into sales opportunities. Join Casaneo today!
Building quality partnerships
In the digital age, content reigns supreme. Brands can reach millions of people with just a few clicks. Yet maximizing the potential of digital marketing remains a major challenge. Partnerships are one of the most effective strategies for increasing brand awareness and influence. But here’s the problem! Identifying partners aligned with brand objectives and capable of generating relevant traffic remains a complex task.
The solution: strategic recruitment and incentives
Specialized affiliate platforms like Casaneo have a key advantage: a hand-picked network of established affiliates. From individual content creators to large media platforms, these potential partners are carefully selected to meet your brand’s specific needs. Thanks to high-performance tools, the process of recruiting and managing affiliates is considerably simplified.
Casaneo: your ally for successful partnerships
With recognized expertise in affiliate marketing, Casaneo provides you with an extensive database of approved, high-performing affiliates. We help you select the most appropriate partners for your brand. We also provide you with integrated communication tools to ensure smooth and efficient collaboration. At the same time, we develop customized incentives to motivate your affiliates to meet and exceed their targets.
Measuring and optimizing marketing performance
Last but not least, marketing strategies are difficult to measure and optimize. Data from multiple channels can be a major asset to your brand. Yet data collection can quickly become an obstacle if KPIs cannot be attributed to specific channels. Unclear definition of KPIs or the use of inefficient tools further complicates this process. The result: a limited view of performance and missed opportunities to improve campaigns.
Our solution: Advanced tracking and analysis tools
Affiliate marketing tools generally incorporate advanced tracking and analysis features that help you get a complete view of performance. They measure clicks, conversions and revenues generated by each affiliate. With this data, you can :
- Identify top-performing affiliates
- Identify areas for improvement
- Adjust your strategies to maximize your results.
Boost your marketing performance with Casaneo
At Casaneo, you have access to comprehensive, real-time reports and statistics to accurately track your campaigns. Our platform offers in-depth analysis of customer behavior. So you can fine-tune your marketing strategies and optimize your performance.
Our industry-specific affiliation platform has been designed to solve the problems and meet the specific needs of e-merchants. With recognized expertise in e-marketing and a dedicated team to support you every step of the way, you can achieve your goals!
Your problems are quickly solved with Casaneo. Start your affiliate program today!