TikTok is increasingly popular with e-tailers. With, according to Statista, over 20 million active users by 2025 in France alone, it’s easy to see why. It’s tempting to open your own TikTok store to conquer this ever-growing audience. But you still need to adopt the right approach to make your sales on this platform bear fruit.
Here, Casaneo reveals the best approaches for optimizing your TikTok store. Thanks to these strategies, you’ll be able to take full advantage of social media’s Shoppy functionality and integrate it with the rest of your TikTok marketing campaign.
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Make shopping easier in your TikTok store
Before you start implementing different strategies for your TikTok store, you need to understand that TikTok Shopping is still a novelty for many users. They don’t know how to buy on the platform, which can slow down their purchases. That’s where you need to start when launching your store. Teach new users how to use the platform via your TikTok store. Provide them with clear, accessible instructions.
Here are a few strategies for guiding your customers through the buying process.
Add clear directions to your store
First of all, make it easy for your subscribers to find your store. You can do this by adding a visible link in your bio, for example. Emojis are also very effective. Don’t hesitate to use them in your descriptions. Explicitly mention your TikTok store in future videos. Encourage your subscribers to click on the link to discover your products.
Create detailed instructional videos
Videos are still the best way to show users how to buy on TikTok Shop. Also, explain each step of the process in detail in tutorials. Explain where to find your store, how to navigate between products or how to add an item to the shopping cart and complete the purchase. Make it clear by adding screenshots and explanatory text to your videos.
Address your customers’ concerns
Always keep an eye on the comments under your videos. Identify the recurring questions your subscribers have about TikTok Shopping. Then create content that specifically answers their questions, such as payment problems, delivery times or item returns. By clearing up their doubts, you’ll make it easier for them to buy.
Pin your shopping instructions videos
TikTok lets you pin up to three videos to the top of your profile. Use this feature to highlight your shopping tutorials. This way, every new visitor can instantly see how to buy your products. At the same time, you improve the user experience and increase your conversions.
Increase the visibility of your TikTok store with the right videos
To succeed on TikTok, don’t just publish classic promotional videos. Remember that the platform’s users are primarily looking for entertaining and informative content. So you need to take a strategic approach to promoting your products without appearing to be aggressively advertising.
Create useful and inspiring content
We quickly realized that shopping videos that show how to use a product or offer inspirational ideas work very well on TikTok. Why not do the same? You can present tutorials, demonstrations or even comparisons to highlight the benefits and features of your product. Another strategy that’s also proven effective: test your product live to prove its quality and usefulness.
Work with influencers and specialized agencies
In addition to your videos, consider working with agencies dedicated to TikTok stores or influencers specialized in TikTok Shop. They can help you boost your visibility. Influencers know how to capture the attention of their audience and make your products attractive in a natural way.
These different approaches will help you increase engagement with your TikTok store.
Organize your purchasable content into playlists
Don’t just publish content regularly to increase the visibility of your TikTok store. Above all, you need to facilitate your customers’ shopping experience. How do you do it? By organizing your purchasable content into playlists. This way, you can offer your subscribers fast, fluid navigation to the products that interest them.
Here are the best ways to get organized.
Simplify searches for your customers
Remember that TikTok is based on an algorithm that favors regularity of publication. But by publishing your content on a chain basis, you can end up with videos that are scattered and poorly organized. And if customers have to scroll through too many videos to find a product, they may abandon their purchase. So organize your videos into thematic playlists.
Classify your products by category
Make navigation easier by grouping your videos into playlists dedicated to specific product categories. If you sell make-up, for example, consider creating separate playlists for eye, lip and complexion make-up. Do you sell clothes? Create a playlist for T-shirts or accessories to segment your content. This organization will help customers quickly locate the items that interest them, and directly access the videos that correspond to them.
Take inspiration from success stories
Take a leaf out of TikTok’s book of successful boutiques. See how they use playlists to organize their collections. The Willow Boutique brand, for example, offers playlists for its bestsellers or specific collections.
Highlight bestsellers
Indeed, playlists are an excellent way of highlighting your bestsellers or the most popular products in your store. Create special playlists for these products to capture the attention of users looking for highly sought-after items.
Adopting these different methods can transform your TikTok store into a smooth and efficient shopping experience!
Use Live Shopping to launch new products
Live Shopping on TikTok is a unique opportunity for e-tailers to launch new products while engaging their community. Thanks to this feature, you can broadcast live product presentation sessions. Here are a few strategies to maximize the impact of your product launches with TikTok LIVE.
Create an exclusive event
Live Shopping on TikTok creates a sense of urgency and exclusivity. So announce your live events in advance to build excitement. You can tease the launch by publishing videos and stories that show product previews before the LIVE. Offering special promotions or limited discounts during the session can also entice them to buy immediately.
Interact with your audience in real time
One of the main advantages of Live Shopping is that you can interact with your customers in real time. During the broadcast, immediately answer viewers’ questions, share specific product details and highlight their benefits. This interaction dispels any doubts potential buyers may have, making them more inclined to go ahead with the purchase.
Use TikTok features to boost sales
TikTok offers several tools to facilitate purchases during live broadcasts. For example, you can use clickable product links or labels to encourage viewers to buy directly from your LIVE. This way, they can immediately purchase your new products.
Our advice: Always track your lives on TikTok and regularly analyze the engagement, sales and reach of your broadcasts. This will enable you to adjust your strategies and improve your next Live Shopping campaigns.
Increase the reach of your TikTok store by collaborating with the right designers
We mentioned above the benefits of collaborating with influencers on TikTok to amplify the visibility of your products and your store. Rather than relying solely on traditional advertising, harness the power of creators to promote your products in an authentic and engaging way.
Why work with designers on TikTok?
It’s not just brands that can sell products on TikTok. Designers also have the opportunity to promote items they like and earn commissions on sales via a “TikTok” system. affiliate program. Designers can increase the reach of your products. And you benefit from their influence and creativity.
Choose the right designers for the best reach
Pay particular attention to the choice of your next partners. Choose creators whose audience matches your target. This way, your promotions will reach the people most likely to be interested in your products. Make sure your designers have a loyal community, too, to generate real traffic to your TikTok store.
Work together on engaging, authentic content
The creators on TikTok know how to captivate their audience with entertaining and creative videos. Take advantage of their experience by involving them in the promotion of your products. In this way, you can benefit from their authentic approach and create a genuine desire to buy among viewers.
Success story: Soo Slick
The clothing brand Soo Slick perfectly illustrates the impact of a well-designed affiliate program to boost sales. Since launching its affiliate program, the brand has generated over a million dollars in sales, and its affiliate content has reached over 200 million views.
Work with the right creators and transform the way your products are perceived and sold on TikTok. Start your affiliate program with Casaneo today!
Maximize your sales with TikTok ads
So far, it’s been easy to be seduced by the viral potential of TikTok videos. However, organic reach alone doesn’t always guarantee the expected sales. That’s where TikTok advertising comes in. Here are a few best practices for using TikTok ads effectively.
Target your audience
Another distinctive feature of this social platform is its targeting options. These options enable you to address directly the people likely to be interested in your products. Using these options, you can easily select criteria such as age, interests and location. So your ads will reach the right people.
Include purchase links in your ads
It’s also possible to add direct links to your products in your TikTok ads. This way, you can encourage your prospects to buy immediately after viewing your ad by clicking on the links. You reduce friction and can more easily turn discoveries into sales.
Amplify your efforts with organic advertising
If you already have successful organic content, why not promote it? Indeed, organic videos that are successful with your audience can be boosted with paid advertising. This increases the visibility of your products and optimizes your return on investment.
Explore LIVE Shopping ads
We mentioned above the positive impact of Live Shopping on consumers. With Live Shopping ads, you can further increase your reach. This is the case, for example, of Willow Boutique, which gained over 10,000 new subscribers thanks to Live Shopping. In 90 days, the brand generated over $250,000 in sales.
TikTok ads have quickly proven their effectiveness. Don’t hesitate to use all the features at your disposal (advanced targeting, integrated shopping links, etc.) to multiply your sales!
Use online shopping to promote flash offers
Try TikTok Live to promote limited-time offers. You’ll quickly realize that the sense of urgency and fear of missing out on a bargain will drive viewers to buy instantly. Here are a few tips to get your live show off to a flying start and showcase your exclusive promotions.
Announce and prepare your event
It all starts with good preparation. First, add a live event listing in your bio to inform your subscribers and allow them to register in advance. You can also publish teaser videos to give a sneak preview of the promotions and encourage participation.
Create a sense of urgency
To create this sense of urgency, emphasize the scarcity of products and the exclusivity of offers during the live event. You can, for example, announce that stocks are limited and likely to run out quickly. This approach encourages viewers to buy without delay.
Make purchasing simple and interactive
Bear in mind that a large proportion of your viewers are not yet familiar with the platform. So, to facilitate the shopping experience, continue to explain clearly during the live show how to place an order. Here again, you can use the various features of TikTok Shopping to display direct links to products. And, of course, always interact with your audience by replying in real time.
Build audience loyalty after the event
After the live event, don’t miss this opportunity to continue engaging your audience. Remember to thank them for their participation, share extracts of the highlights, etc. You can also offer them exclusive benefits at future events. This will encourage them to come back.
By applying these strategies, not only do you optimize your sales, but you also strengthen the loyalty of your community. We couldn’t hope for better!
Optimize the post-purchase experience on TikTok Shop to build customer loyalty
Have you made your first sales on TikTok? Congratulations! Remember, though, that maintaining your growth on TikTok Shop doesn’t stop with the first sale. You’ve already started the loyalty-building process with live sales, so keep up the good work.
To encourage customers to come back and buy again, this time focus on the post-purchase experience. This means efficient order management, optimized logistics and responsive customer service.
Ensure impeccable order management
To avoid frustrated customers, you need to process each order quickly and accurately. Make sure you ship the right orders on time. Late, incorrect or damaged orders can damage your reputation.
At TikTok Shop, meeting deadlines is very important. Orders must reach “ready to ship” status within 7 working days, or they will be automatically cancelled. Rigorous logistics management is therefore essential to avoid lost sales and preserve your profitability.
Use Fulfilled by TikTok for optimized logistics
If you have limited resources, TikTok Shop offers an efficient logistics solution. It’s called Fulfilled by TikTok. Thanks to its partnership with service providers such as ShipBob, the platform enables retailers to store their products in TikTok Shop warehouses. The company then takes charge of preparing, packing and dispatching orders.
This option offers a number of interesting advantages:
- Orders placed before 7 p.m. Monday to Saturday are filled the same day;
- The next working day, customers benefit from premium delivery;
- Shorter delivery times improve your logistics performance;
- Dedicated customer service and instant messaging enhance the customer experience.
Many brands, such as The Beauty Crop, have already taken advantage of this strategy. They have succeeded in reducing their delivery times by over 30%, and their late delivery rate by around 40%.
By taking a proactive approach and optimizing order management with TikTok Shop, you can ensure sustainable growth for your online store.
Get ready to sell more with your TikTok store!
Now you know how to develop your TikTok store. Apply these tips and tricks to boost your online sales.
- Simplify the buying process. Always keep new users in mind by clearly showing them how to buy your products.
- Group your videos by category and make sure they remain engaging and naturally integrate your products. Don’t hesitate to vary formats (demonstrations, unboxings, customer reviews and tutorials).
- Use LIVE videos to promote exclusive offers and interact with your audience in real time.
- Collaborate with influential creators to reach new customers, and use TikTok advertising to extend your reach. Find your best partners on specialized affiliate marketing platforms like Casaneo.
- Optimize the post-purchase experience with personalized messages, exclusive promotions and order tracking.
