How do you manage the complexity of digital advertising campaigns?

Online advertising campaigns have become a must for e-tailers in the fashion and homeware sectors looking to boost their sales. However, in an ever-changing digital environment, it’s becoming increasingly difficult to manage digital advertising effectively.

That’s why Casaneo, anaffiliation marketing professional, offers you the opportunity to discover best practices for better management of online advertising campaigns.

They trust us

1st

affiliation platform for the Home & Fashion Made in France universe

+50M€

of sales generated in 2023 for our advertisers

14:1

1 invested generates over €14 in sales

Master the basics of digital campaigning

Indeed, you already need to know and master the basics of running a successful digital advertising campaign. Remember, an online marketing campaign is designed to achieve a specific objective, such as increasing brand awareness or boosting sales.
You need to define your objectives and identify your targets. These two key elements will enable you to move on to the next steps, which include :

Choice of advertising platforms or channels (SEA, SEM, e-mailing, social Ads, etc.)
The type of message you’re going to convey (informing the target audience about a new product, promoting the brand, strengthening customer relations, encouraging purchases…).

Define detailed personas

Search engine optimization

To manage the complexity of digital advertising campaigns, we insist on identifying your target audience. Determining your audience will enable you to optimize the targeting of your digital advertising campaigns. To do this, create personas to better understand your target audience and tailor your marketing strategy accordingly. Use web analytics, online surveys, market research and your own customer data to gather information about your target audience. Analyze the data collected to spot emerging trends and patterns. Use the information gathered to create personas representative of your target audience.

Analyze your competitors

Good management of an online advertising campaign also involves competitor analysis. These days, consumers tend to compare products online before they buy. That’s why you need to take a close look at your competitors’ marketing strategies. Pay particular attention to advertising channels, key messages, demographic targeting and even strategic keywords. The information you obtain will enable you to adjust your own advertising strategy.

Define your budget

To define and manage your budget and maximize the ROI of your digital advertising campaigns, you need to take many factors into account. In addition to defining your objectives and analyzing your competitors, there are other factors to consider.

Market research

Market research enables you to understand market trends, consumer behavior and the actions of your competitors. This data will help you determine the size and distribution of your marketing budget.

Sales actions

The commercial actions planned as part of the online advertising campaign must also be taken into account when allocating the budget. This includes devising sales strategies, implementing special promotions and managing customer relations.

Creation of content and communication media

Whether it’s producing videos, writing blog posts, or designing attractive images, each element requires financial resources. The marketing budget must therefore include the costs of creating quality content to effectively engage the target audience.

Buying advertising space

Adss on social networks, banners on relevant websites, e-mail advertising campaigns… Investing in appropriate advertising channels is crucial to achieving the objectives of a digital advertising campaign.

Affiliation platforms

The use of external service providers, such as affiliate platforms, remains an interesting option for extending the reach of your online advertising campaign. Admittedly, this represents an additional investment. However, an affiliate program offers significant growth opportunities. You reach new audiences and generate additional sales.

Rely on an affiliate program for your digital campaigns

Indeed, among effective marketing strategies, the option of an affiliate program stands out. This approach maximizes the reach of your advertising by leveraging the affiliate network. Opting for an affiliate program offers greater visibility at lower cost. Advertising spend is based on actual performance. This makes it possible to reach specific audiences and precisely measure return on investment (ROI).

Optimize your digital advertising campaigns with affiliation. Count on Casaneo to help you reach new targets