Over time, we have observed that user-generated content (UGC) tends to influence the (UGC) tends to influence affiliate marketing. So it’s not surprising that more and more affiliates are starting to use it.
In fact, UGC can help you generate significant traffic to your site and establish a relationship of trust with your customers and prospects.
Which, I’m sure you’ll agree, is an important added value added value. In this article, we’ll look at the benefits of using UGC in your affiliate campaigns, includingincreased trafficimproved conversion rateconversion rate brand image brand image andengagement.
How does affiliate marketing work?
The heart of affiliate marketing lies in the relationship between a brand a brand offering a product/service and a potentially interested public.
Entre les deux, nous trouvons l’affilié dont la mission est de promote the advertiser’s product or service by offering a paid affiliate link.
Today, there are many different ways to promote products/services: some people use promotional codes or discounts while others write articles from blog or create Youtube videos.
What is UGC?
If you’ve ever used the Internet, you’ve probably encountered (and consumed) UGC.
This term defines, in effect, all content created by users rather than by marketing professionals.
Because UGC can take many forms (photos, videos, blog posts, tests, etc.), it is increasingly used by brands to promote their affiliate products and drive traffic to their website.
Does UGC work in web affiliation?
Obviously, if we’re writing an article on the subject, the answer to this (important) question is self-evident.
That said, we’re going to take the time to answer some of these questions.rom building a community to using influencers to running contests, there are many ways to useuse UGC to your advantage.
Increase traffic with affiliate links
User-generated content is booming.
One reason: the fact that a UGC can easily be shared en masse on the web.
This type of content represents a golden opportunity for you to drive more traffic to your website.
However, to make your UGC more attractive, and therefore shareable, you need to :
- Make sure it is (or looks) authentic It shouldn’t look like an advertisement.
- Make it useful Studies show that people share content that interests them or is likely to interest their contacts.
- Using hashtags hashtags are useful because they help you keep track of the content created around your brand.
What’s more, they can help create and unite a community of people around your brand or products/services.
Improving confidence
Internet users are increasingly wary of promotional publications from companies.
On the other hand, user-generated content, because it comes from a real person, enjoys a fairly high level of trust.
As a brand, if you want to take full advantage of the power of UGC, it’s important to make sure that your products are top-quality and meet the real needs of your customers/prospects.
And don’t forget to give your affiliate campaign a memorable hashtag.
Greater commitment
User-generated content is generally more engaging than traditional marketing materials because it is perceived as more authentic..
Remember: Internet users are more likely to share content that isn’t superficial.
What’s more, users want to see companies get involved in major social issues.
As a brand, it’s important to offer your customers the chance to participate in major social projects.
Provided, of course, that you too are involved.
More prospects
UGC can generate more leads because it helps you reach a wider audience.
C’est mathématique : plus vous touchez de personnes et plus vous avez de chances de générer de prospects.
What’s more, it’s interesting to note that these people, as qualified prospects, are also more likely to buy your products.
Indeed, as we’ve pointed out on several occasions, UGC is more authentic than other forms of marketing ; which makes it more persuasive.
Note: UGC often comes from people who are already customers or fans of the brand.
As a result, they are more likely to be interested in what the company has to offer.
So you’ve realized that it’s important to focus on generating quality leads rather than simply increasing the number of visits to your website.
How do you get UGC for your company’s affiliate programs in France?
To encourage your users to create UGC, offer them incentives such as discounts or exclusive content.
For example, affiliates will be more inclined to share your content and help you promote your affiliate products. You can also encourage buyers to share their own photos and YouTube videos, or create contests and giveaways.
In fact, the more fun and engaging your content is, the more likely people are to share it.
And don’t forget to tap into the power of influencers, to whom more and more Internet users turn when they have a question about a specific product or theme.
These content creators have a better understanding of your audience.
They can therefore help you create more compelling and engaging content.
Be careful, however, that it doesn’t look promotional.
To that end, Be sure that the end result looks more like user-generated content than paid advertising.
While user-generated content may give the impression that your users do all the work, this is not true.
You need to do your research, develop plans and budgets, evaluate strategies and use the best analytics tools to measure results.
So, if you want to encourage user-generated content, make sure you set up a solid affiliate campaign first.
What Casaneo can help you do.
