How to optimize the customer acquisition cost of an e-commerce site?
Today, the cost of acquiring new customers has risen sharply and rapidly. Over the past 5 years, it has risen by around 50%. In the fashion and home sectors, brands are increasingly using paid advertising to attract new customers. With the introduction of data protection legislation and the declining effectiveness of advertising, the return on investment of advertising campaigns appears to be declining.
To help you reduce your customer acquisition cost (CAC), you need to adapt.
Casaneo, a
affiliation platform for the Home & Fashion Made in France universe
of sales generated in 2023 for our advertisers
1 invested generates over €14 in sales
Conversion rate
To reduce acquisition costs, you naturally need to convert as many visitors as possible into customers.
So it’s important to
There are several approaches you can take to optimize your conversion rate. You can, for example, make navigation on your site simpler and more intuitive. You can also use high-quality images to reinforce the credibility of the products you offer.
And don’t forget to reinforce your calls to action or CTAs with text, color and placement.
Finally, don’t neglect your product descriptions. Make sure the description of your flagship products is powerful, and don’t forget to highlight their advantages. Specify the features that set them apart from your competitors’ products. Use short, engaging and catchy sentences.
Retaining existing customers
Don’t just focus on your next targets.
The effectiveness of digital marketing in
Personalized e-mail marketing
SMS marketing
This low-cost method can increase the lifetime value of your customers. This direct, immediate communication increases engagement and reduces cart abandonment.
Commitment to loyal customers
Rely on a multi-level loyalty program. Offer insiders bigger and better benefits such as free gifts, private sales, discount codes and more.
A subscription model
You should also consider a subscription model to ensure customer loyalty at the point of payment. The longer the subscription period, the greater its value. So you get better value for your initial investment.
Affiliate marketing
As mentioned above, adaptation is strongly recommended to reduce customer acquisition costs, as these can increase over time.
So consider opting for a flexible approach to your cost-cutting strategy.
Consider investing in the
In addition to pay-per-click advertising, affiliate marketing is becoming increasingly popular with businesses. This strategic approach involves working with affiliates dedicated to promoting your products and brand. In return, they receive a commission based on each sale generated.
The principle of affiliations
The key principle is performance: you only get paid when concrete results are achieved. Of course, affiliation offers an excellent opportunity to increase visibility and achieve a significant return on investment. However, you need to select your affiliate partners wisely.
To guarantee optimal, targeted effectiveness, call on an affiliate network expert like Casaneo. Specialized in the fashion and home sectors, Casaneo offers you tailor-made solutions and connects you with affiliates perfectly aligned with your traffic acquisition objectives.
Don’t miss this chance to boost your e-commerce and optimize your customer acquisition costs with Casaneo!
See also
- Best strategies for increasing online sales while remaining profitable
- Saturation of traditional acquisition channels: solutions
- How do you manage the complexity of digital advertising campaigns?
- Which affiliation platforms are best suited to your type of products or services?
- How to set up a customer acquisition strategy?
- How can you increase the conversion rate of your e-commerce site?
- Affiliate program
