The best online payment solutions for e-commerce sites
To sell its products, an e-commerce site needs to set up a precise, defined process. First of all, it’s essential to understand what a customer journey is.
This requires a quality product sheet and a reliable, secure online payment process.
Because a good payment solution can facilitate the act of buying, it’s important to select the one that suits you and your customers’ needs.
Here are a few tips to help you choose the right payment system.
Which is the best payment provider?
This is the question many online store owners ask themselves when it comes to choosing the right online payment solution.
First of all, we need to know what we’re talking about. Indeed, the online payment market is relatively complex and, above all, it is constantly evolving with the times, advances in technology and new buyer desires.
To put it simply, a PSP (Payment Service Provider) is a financial partner that enables companies to take care of the entire payment process for their customers.
Its role is to manage the receipt of payment information, to identify the buyer’s ability to purchase the product and, finally, to rapidly process the electronic payment. To do this, it’s essential to know your target audience(marketing personas)
Note: it is perfectly possible to ask your bank to act as your PSP via a VAD contract. It all depends on your e-commerce needs.
That said, the market is booming, and more and more players are jumping on the bandwagon.
As a result, it’s hard to choose between all the payment solutions offered by online payment specialists.
It all depends on your needs, your appetite for a specific technology and, above all, your customers’ desires.
Which is the best online payment system?
Now that we’ve talked about PSPs (online payment service providers), it’s time to turn our attention to payment solutions.
Note: it’s very difficult to make an exhaustive list of all the different payment methods available. However, we’d like to offer you a list of payment systems you should know about, which have already proven their worth in an e-commerce environment.
That said, before choosing your online payment solution, it’s important to establish a real strategy. In addition to asking yourself what your customers want, you should also ask yourself about standards in your sector and your catchment area. Because it’s possible for a French or European payment system to work very well in France, but not in the rest of the world.
So keep this in mind when looking for your online payment solution.
PayPal: the most popular online payment service
Do I need to introduce the PayPal online payment solution? Today, PayPal is simply indispensable.
Not to offer it is to shoot yourself in the foot. Because, as well as being easy for customers to use, it has become a very popular alternative means of payment.
Cofidis Retail: an attractive instalment facility
If you sell relatively expensive products, offering your customers easy payment terms is a good way to improve conversion rates.
By installing the Cofidis Retail payment platform on your online store, you enable your customers to pay securely in 3 or 4 instalments.
Adyen: an international payment solution
Today, online stores are obliged to take into account both web surfers and mobinauts (people who shop on cell phones).
In this case, Adyen is one of the best payment solutions, since it takes into account all types of payment (whether made on a computer, smartphone or in a physical store) made anywhere in the world.
HiPay: a French-style online payment application
Are you looking for a simple payment solution and attach great importance to working with French partners? In that case, take a look at the HiPay payment platform.
In addition to internalizing the checkout process within your CMS, it offers a powerful fraud prevention system.
What is Payplug?
Another French-style payment solution: Payplug was created specifically to meet the needs of VSEs and SMEs.
If you’re looking for a simple solution for your online store, this payment platform is just what you need.
Especially since it offers a fraud-reduction system thanks to 3D Secure technology.
Stripe payment management: what is it?
If you’re looking for a tried-and-tested solution, Stripe is for you. Used around the world, Stripe offers a simple, turnkey payment solution that starts as soon as you create an account on the site.
In addition to credit card payment, the platform handles automatic payments and offers the option of paying via a Stripe wallet (like PayPal).
Amazon Pay: the American giant’s payment service
Amazon likes to diversify its services. The famous company also offers its own payment method. Of course, to use it, you’ll need to create an Amazon account.
Once you’ve taken this first step, you’ll benefit from a feature-rich solution that will enhance the shopping experience of Amazon fans.
If this is your target clientele, don’t hesitate!
What about other payment modules?
As we’ve already said, it’s difficult to draw up an exhaustive list of all the specialists in payment methods on the web.
If you’re interested in this subject, here are some others you should know about:
- Checkout.com: another international online payment module;
- Alma: to improve transaction security and limit the risk of non-payment;
- Lyra: everything for online stores;
- Clearpay: for easy payment in instalments;
- Worldline: an interesting solution ;
- Younited Pay: instant credit payments made easy.
An important point: using the right payment method will limit cart abandonment. Today, payment by credit card is no longer enough. Take the time to get to know your customers and offer them the solutions they expect.
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