Coming straight from the USA, Black Friday has become, in France too, an unmissable event. Indeed, although it is followed by Cyber Monday, which occurs on the Monday after Black Friday, Black Friday is well and truly anchored in the mores of online consumers. Cyber Monday just allows you to extend the period of good deals a little more.
For brands and advertisers, it’s an event not to be missed.
Affiliate marketing is one of the best ways to increase visibility and conversion rates before, during and after Black Friday.
With over 10 years’ experience in affiliate marketing, Casaneo explains here the highlights of affiliate marketing during Black Friday and the right strategies to adopt to reap all the benefits of this unmissable event.
Join Casaneo now and multiply your sales during Black Friday.
Affiliate marketing and Black Friday: why does it work?
Coming straight from the USA, Black Friday has become, in France too, an unmissable event. Indeed, although it is followed by Cyber Monday, which occurs on the Monday after Black Friday, Black Friday is well and truly anchored in the mores of online consumers. Cyber Monday just allows you to extend the period of good deals a little more.
For brands and advertisers, it’s an event not to be missed.
Affiliate marketing is one of the best ways to increase visibility and conversion rates before, during and after Black Friday.
With over 10 years’ experience in affiliate marketing, Casaneo explains here the highlights of affiliate marketing during Black Friday and the right strategies to adopt to reap all the benefits of this unmissable event.
Join Casaneo now and multiply your sales during Black Friday.
Affiliate marketing techniques for Black Friday
Black Friday is no ordinary sales period. Competition is fierce, and consumers are in high demand. Want to make the most of it? You need to build a well-thought-out, goal-oriented strategy!
Create an affiliate marketing strategy specifically for Black Friday
After all, this is a unique event, so your strategy must be unique too. What’s more, it must be prepared in advance to guarantee its success.
So dive in early on :
- your conversion objectives (direct sales, lead generation, e-mail address collection)
- the affiliate partners you plan to work with for this special event: influencers, bargain sites, price comparison sites, themed blogs… choose them according to their audience and credibility
- the type of commission you offer: this must be attractive to encourage your affiliates to actively promote your offers
- the media you will use: banners, Black Friday visuals, tracked links, personalized promo codes… adapt them according to your objectives
- the creation of a dedicated Black Friday page, which you will of course communicate to your affiliates.
Note: by dedicating an affiliate marketing strategy to Black Friday, you’ll capture a qualified audience and multiply your acquisition channels.
Create landing pages dedicated to Black Friday affiliation
The creation of landing pages dedicated to Black Friday will focus the web user’s attention on a single, clear offer, without distraction.
The aim is to maximize conversion and sales during this period of high sales potential.
To achieve this goal :
- create a unique URL for each affiliate (this will also facilitate performance tracking)
- make the page readable, fast and action-oriented (purchase or registration)
- highlight strong commercial arguments: discounts, exclusivity, free delivery, etc.
- add reassurance elements: limited stock, return time, customer reviews
- optimize Black Friday SEO (metadata, product descriptions, tags)
An optimized landing page turns affiliate traffic into concrete sales with an excellent ROI!
Optimize your website to maximize conversion
During Black Friday, every second counts. A slow or poorly designed site can ruin all your marketing efforts, affiliate marketing included.
You must therefore ensure that your site is technically flawless and performance-oriented:
- Optimize loading speed: reduce image size, enable caching, use a CDN.
- Adapt to mobile display: a significant proportion of traffic comes from mobile devices. Your site must be responsive and fluid.
- Simplify the user journey: limit the number of steps before purchase, clarify CTAs and highlight offers right from the home page.
- Secure browsing: mandatory HTTPS, visible legal notices, reassurance on payments and returns.
- Monitor bugs in real time: set up a monitoring system to avoid service interruptions.
A high-performance site enhances your brand’s credibility, improves the customer experience and maximizes your conversion rates during this ultra-competitive period.
Activate affiliates via e-mail campaigns
Emailing remains one of the most powerful levers for rapidly converting a committed base. This strategy also works with your affiliates.
So now’s the time to launch an e-mailing campaign.
- create customizable e-mail templates for your affiliate partners
- offer them turnkey Black Friday newsletters (catchy subjects, exclusive offers, ready-to-use visuals…)
- integrate your promotions into their email campaigns. share your content and affiliate links with them.
- relaunch abandoned shopping baskets through affiliation. Program, for example, automatic e-mails with a limited promotional code.
Tip: affiliate e-mail combines targeting and performance. It’s a formidable ally for generating maximum sales during Black Friday.
Collaborate with specialized affiliates
Limiting ourselves to our current partners would be a real loss, especially during this special period.
So now’s the time to look for new affiliates, especially platforms or content creators with Black Friday expertise.
- propose partnerships with good deal sites (ma reduc, dealabs, etc.).
- collaborate with cashback platforms to create a double incentive lever
- establish editorial partnerships with blogs or theme-based magazines
- offer higher commissions or exclusivity to top affiliates
- offer a personalized promo code in the name of each affiliate
Tip: Black Friday pro affiliates know how to sell. Rely on them to find new customers.
What better way than social networks to boost your Black Friday offers? It’s time to be particularly active on social platforms, with the help of your partners of course.
- provide your affiliates with high-impact visuals and ready-to-post messages
- use hashtags like #BlackFriday + your brand name
- set up a countdown or story teasing campaign
- launch contests relayed by your affiliates to extend reach
- produce and distribute product demo videos with influencer partners
Remember: affiliate social marketing creates a snowball effect: more visibility, more engagement, more sales.
Deliver engaging content
Content remains a key lever of visibility, especially during high-search periods like Black Friday.
Working closely with your partners :
- create SEO-optimized blog posts mentioning “Black Friday
- provide turnkey content to your affiliates: texts, images, videos
- publish your offers on partner sites for effective external networking
- create mini-gift guides and themed selections to share with others
- add customer testimonials or demonstration videos
Important: content attracts, reassures and converts. Shared by your affiliates, it positions you as a trusted reference.
Create urgency and play on scarcity
During Black Friday, the fear of missing out drives people to buy. Affiliate marketing can amplify this sense of urgency.
What can you do?
- add timers to your affiliate landing page
- display messages such as “only 3 items left in stock” or “offer valid until midnight”.
- create exclusive offers reserved for affiliate visitors
- offer a bonus (free delivery, voucher) for a limited time
- allow your affiliates to relay these messages with a sense of priority
Note: a sense of urgency is a powerful emotional trigger. Exploited by your affiliates, it maximizes conversions.
Launch contests
Of course, during an event like Black Friday, your target audience shouldn’t be your only concern. It’s also a good time to encourage your partners and affiliates to actively promote your products.
How to proceed?
- organize a contest before or during Black Friday to generate qualified traffic
- have it relayed by your affiliates to reach their communities
- propose a lot related to your flagship offers
- ask for an e-mail address to participate, in order to enrich your database
- add a viral mechanism (sponsorship, sharing, bonuses)
Remember: a competition boosted by affiliation creates traffic, visibility and leads that can be exploited immediately.
Follow up visitors with affiliate retargeting
Black Friday is fast…, but your conversion cycle doesn’t have to stop at the first visit. During Black Friday, consumers are actively comparing offers.
A visitor who leaves your site without buying isn’t lost: he’s simply thinking about it. Affiliate retargeting enables you to recontact them and bring them back at the right time, with the right message.
How do you get your visitors back?
- set up retargeting campaigns in partnership with your affiliates
- target abandoned shopping baskets with specific, urgent e-mails
- add a final incentive such as a last-minute personal code
- create automated reminder sequences until the end of Black Friday
Note: retargeting coupled with affiliate marketing maximizes every visit generated, right through to conversion.
Tip: above all, don’t improvise on the big day. Prepare your affiliate campaign at least 30 days in advance to stand out on Black Friday.
Why use an affiliation marketing platform?
As a general rule, the holiday season is very busy for e-merchants. Having to manage the influx of visitors and the numerous orders is very time-consuming. As a result, the communication part often goes by the wayside.
This is a mistake, because it is precisely at this moment that you have to put yourself forward. Since the vast majority of Christmas shopping takes place on this day, it would be foolish to let your competitors pocket the cash for you.
So, by allowing a specialized platform to manage your campaign for you, you free up your time while benefiting from a pay-for-performance service.
And let’s not forget that specialized platforms have their own network of trusted partners, and do what’s necessary to link complementary brands that can’t encroach on each other.
Black Friday is a strategic time for brands and e-tailers. By combining the right affiliate levers, you can significantly increase your sales and control your acquisition costs.
With 10 years’ experience in the fashion and home sectors, Casaneo can help you achieve your objectives during Black Friday. Thanks to our perfect mastery of the levers of attraction, conversion and loyalty, we can effectively target your key audiences. We also provide regular reporting to help you optimize your marketing strategies on an ongoing basis.
To find out more :
