The blog

What are the different banner formats in affiliation?

The display (and therefore, by extension, the banner) represents the original form of affiliation. Indeed, before evolving to offer advertisers a variety of formats for all needs, the banner was the most common type of ad on the web.

It’s still in use today, but has to adapt to new trends and browsing habits.

We tell you everything you need to know about how to use how to use the affiliate banner.


The different types of affiliate banners

First of all, you need to know the different banner sizes. In order to adapt to the sites on which they are displayed, it is important to choose the size of your affiliate program banners.

Here’s the list you need to know:

  • 120 x 90 px ;
  • 120 x 240 px ;
  • 120 x 300 px ;
  • 120 x 600 px ;
  • 160 x 600 px ;
  • 250 x 250 px ;
  • 300 x 250 px ;
  • 468 x 60 px ;
  • 750 x 80 px.
  • 300 x 600 px.
  • 970 x 250 px.

Please note: the IAB (Internet Advertising Bureau), which defines standards for Internet advertising, recommends that you specific banner sizes :

  • Vertical skyscraper: 120 x 60 px (50 kb) ;
  • Vertical skyscraper large: 160 x 600 px (50 kb) ;
  • Keypad: 300 x 250 px (50 kb) ;
  • Classic banner: 468 x 60 px (35 kb) ;
  • Mega banner or large banner: 728 x 60 px (50 kb).

Affiliate banner formats

Now that we’ve talked about sizes, let’s move on to formats. There are 3 of them:

  • Visit JPG banners banners: fixed banners in the form of an image;
  • The GIF banners banners: animated banners (the most common format on the web);
  • The HTML 5 banners banners: They enable the creation of dynamic and responsive banners (adapted for display on all types of screen).

The question that every advertiser asks, and that you should also ask yourself: which format is best for your needs?

It all depends on the message you want to get across and your resources. Because it’s obviously easier to set up a fixed banner using an image. However, this type of banner is less eye-catching than an animated banner. This is why GIFs are often used.

Beware of banner quality. By trying to reduce its weight as much as possible, you run the risk of damaging its quality. This will have an impact on both the effectiveness of the message and your brand image. What’s more, avoid overly aggressive effects wherever possible. You’ve probably already seen those rapidly flashing banners. It’s a real eye-catcher. However, this fad has (thankfully) come and gone. It’s better prefer a minimalist ad that highlights a specific point (a discount, for example).

Tips for optimizing your affiliate banner

First and foremost, your banner must not be too intrusive. So, although it’s advisable to use as wide a format as possible, today the light box technique for banner display. And although the banner appears in front of the content, it doesn’t completely hide it. In addition, it must be easy to remove if necessary.

Second tip: make sure that your banner is displayed in the right place. To do this, you can ask your affiliate partner for advice, who will be able to provide you with more information about their site’s visitor path. You can also carry out your own tests and ask for a preferred location.

Tip 3: create scenarios linked to the display of your banners. Also known as remarketing, this consists of displaying specific information to an Internet user based on their position in the sales path. In this way, the proposed banner is differentiated according to the nature of your target (someone who doesn’t know you, a prospect who’s already interested in your offer, a customer…). You can also create banners based on various socio-demographic criteria. The aim is to get the surfer interested in your commercial message.

Tip 4: keep the design as simple as possible. The aim is for the web user to immediately understand the message of your banner. What’s more, don’t hesitate to insert a call-to-action in your banner that’s easy to spot.

Fifth tip: if you’re setting up an animation, it’s important to create a script for your message. In other words, start with the body of the message and end with a key image, while avoiding repetition.

A final tip: you can also group banners together in a pool so that they appear in the same place at random. Be careful, though: they have to be the same size.

Get help from an affiliation platform

Would you like to optimize the distribution of your banners on your affiliate program? Want to create high-performance banners? feel free to get help from an affiliation platform.

By asking us for advice, you benefit from the expertise of affiliation specialists in the fashion and home sectors. In addition to having access to a large network of affinity sites, you benefit from the expertise of a dedicated account manager to support you. What’s more, our dedicated interface and detailed statistics help you to optimize your programs by identifying which actions are working and which need to be stopped or improved.

Want to know more? Contact us now.


Affiliation Marketing at your fingertips

Contact one of our Casaneo experts

If you'd like to be put in touch with our experts, tell us more about your project...

* The information on this form is required but optional. Once we have collected this data, we will contact you to discuss your issues and needs. In accordance with the French Data Protection Act of January 6, 1978, as amended, you have the right to access and rectify any information concerning you. If you wish to exercise this right and obtain information about yourself, please contact