Affiliation is an interesting business lever for young brands as well as for companies already well established in their sector of activity. Using a performance marketing model, Advertisers who work smart benefit from a rewarding system with a particularly high ROI.
Affiliates receive additional income based on their results.
Everyone wins… as long as they follow our advice.
Choose the right partners
This is, without a doubt, the best advice we can give to each of our advertising clients. You can have created a powerful and striking campaign, if it does not reach the right target, it will generate inconclusive results.
It is therefore necessary to contact the right affiliate partners according to their type and audience.
As such, here are all types of affiliates:
- Affinity sites: media sites, blogs… ;
- Social networks;
- Cashback and coupon sites;
- Price comparison ;
- Shopping guides ;
- Adtech (display retargeting and targeting, remarketing, etc.) ;
- Email marketing;
- White label affiliation.
Some of them are very efficient to increase your visibility while others are more adapted to a strategy of increasing sales.
Do not hesitate to multiply the points of contact with your targets by choosing several types of affiliates and by diversifying your campaigns.
Adopt the right affiliate strategy for your goal
Affiliation can be used to increase your turnover as well as to boost your visibility. However, be careful not to spread yourself too thin and to define the objective of your campaign.
Because we don’t work in the same way or with the same affiliates to make more sales or to improve our visibility on the web.
So ask yourself why you want to get your brand out there. Is it to make more sales in general? Is it to accompany the release of a new product or your business creation?
If you want to make more sales, cashback and coupon code sites are excellent business levers that will allow you to make yourself known to a public looking for good deals. Moreover, the studies on the subject indicate that 63% of Internet users appreciate discovering new e-tailers through this process.
If you want to boost your online visibility, media sites, social networks and influencers should be consideredas well as email marketing.
Offer innovative and useful content
Choosing the right partner and having a strategy in place that is consistent with your objectives is useless if the content does not follow. Indeed, it is essential to respond to the needs and desires of your targets to hope to make them want to be interested in your ads.
Thus, in addition to the traditional banner, you must be able to offer original and interactive content. This can be a contest, a video tutorial, a survey or an event participation.
Be precise and do not hesitate to personalize your message as much as possible.
In all cases, show that you are an expert in your field. This will encourage your audience to trust you and share your content to further enhance the reach of your promotional message.
Although this channel is considered a performance marketing solution and as an advertiser you only pay for results, it is essential to think ROI. In other words: to think about the best way to get the most out of your advertising investment.
In addition to selecting the right affiliate, it is therefore you need to look at the right compensation model.
If you have a goal of increasing your online visibility, CPC can be an interesting compensation model for you. However, with the objective of increasing sales, the CPA (Cost per Share) is more relevant while the CPL (Cost per Lead) is generally used for appointment setting or to get more email contacts.
Please note: You can combine different compensation models if you wish.. This is the way used by many advertisers to animate their affiliate programs and to challenge the affiliate partners during the commercial highlights by improving, for a while, the commissions.
In any case, the will to make your brand known should not prevent you from from regularly checking the results of your campaigns to make sure that the investment is worthwhile for you.
Get help from a specialized affiliate platform
As you can see: affiliation, although interesting and very profitable, can be very time consuming. Between the search for affiliates, the creation of content, the animation of your programs, the follow-up of the results obtained and the possible associated optimization, it can be difficult to find your way.
In this case, you can entrust the management of your affiliation campaign to an affiliation platform such as Casaneo (provided, as far as we are concerned, that you are in the world of fashion or home). You have an account manager who manages and optimizes your program and is available to advise you and answer your questions.
So you can Use our industry expertise to build brand awareness quickly and confidently. Just like you, we attach great importance to the ROI of your affiliate campaign. This leads us to to perform the right actions at the right time by targeting the right people.
Contact us to learn more and take advantage of our innovative technology and our commitment to total transparency.