We often talk about affiliate marketing when we talk about the needs of the advertiser (the company that wants to promote its products and services).
In this article, we will focus on the affiliate. Our goal: help you choose the right affiliate offers to promote.
Because selecting the right offer is as important for you as it is for the people who follow you and for the company that trusts you.
Why ? Answer in our article.
Why is it important to choose the right affiliate offers to promote?
More and more publishers are interested in affiliation because this marketing channel allows them to generate a more or less important income. Still, it is necessary to have, beforehand, worked on building its audience and on the attractiveness of its site and its image. Indeed, to hope to generate income, it is mandatory to have a relatively large traffic (SEO and / or SEA). In addition, your visitors must trust you enough to follow your advice.
Whether you are an influencer, an emailer, an affinity site owner or a cashback/coupon site owner, you must provide your users with the answer to their needs and desires.
Otherwise, you risk losing credibility by lose credibility by scratching your brand image more or less severely. This will inevitably backfire in the long run.
For example: if you promote a poor quality product, you will attract the wrath of your visitors who have followed your advice. This will prevent you from setting up new affiliate campaigns.
Moreover, by choosing the wrong offer, you will be working for nothing since you will not meet your users’ expectations.
For example: you are specialized in fashion and you advertise financial products.
Understand the expectations and desires of your audience
As an affiliate, it is very important to know your audience and what they are looking for.
To do this, you can put yourself in the shoes of your target and create personas. This marketing concept often used by companies is, in fact, an excellent tool for getting to know your customers and prospects. Be careful, however, to do a serious and precise job by literally putting yourself in the shoes of your typical user. So force yourself to go beyond a simple first and last name, age, gender and location. In order for the persona record to be effective, you must be interested in the browsing and consumption habits of your users.
Do not hesitate to hypothesize and test. Depending on the results obtained, you can refine your affiliation strategy by confirming your initial hypothesis or, on the contrary, by invalidating it. This will help you know what your users like and what doesn’t work.
Good to know: in all cases, it is mandatory tobe transparent with your audience. This means that your audience must be aware that you are part of an affiliate program. In case you stray a bit from your initial activity, don’t hesitate to indicate that this is a test and encourage your audience to give you feedback on this test.
It is also important to know what your audience likes about you. Maybe it’s your tone that makes her want to follow you? Or your ability to be a serious and comprehensive source of information?
The best way to select the right affiliate offers
Now that you know your audience well, you can provide them with the answer to their needs and desires through affiliate marketing.
To wit: today, affiliation can take many forms. We are obviously thinking of banners that can be displayed in different places on your site. But also to advertorials, product and service promotion via email, social networks, video or coupon sharing.
That being said, go beyond the potentially attractive commissions offered by advertisers. Indeed, just because a product has attractive general statistics (high commissions, attractive conversion/click rate…) doesn’t mean it will work for you. Especially if, as we said earlier, it is not in your field of activity or if the quality is not there.
The bottom line is, any offer that might disappoint your subscribers and users should be discarded to avoid impacting your image.
So ask yourself if what you are offering your subscribers will solve one of their problems by providing value. If not, weigh the pros and cons carefully before jumping in and be smart and imaginative enough that it doesn’t backfire.
How can you be sure to be accepted into the affiliate programs that are relevant to you?
While you want to provide your users with quality offers, an advertiser wants to promote its products and services as effectively as possible. If you have acquired a certain notoriety, it is possible that brands come to you with their offers. In this case, all you have to do is choose, taking into account the criteria we have described above.
If this is not the case, it will be up to you to contact the brands (or affiliate platforms). You will need to be able to provide the right information to encourage companies to trust you. This concerns, among other things, the typology of your audience as well as the gains generated by this partnership.
If you can clearly explain to advertisers what they stand to gain by choosing you as an affiliate, you will be able to choose your affiliate programs and, as a bonus, take advantage of exclusive offers.
Are you involved in the fashion and home sectors? Opt for the Casaneo affiliation platform. Discover the many benefits of becoming a Casaneo partner and monetize your audience without delay.