For many advertisers (and affiliates), affiliation is the new Eldorado of digital advertising. the new Eldorado of digital advertising. Designed as a
performance marketing solution
It’s clear that affiliation can be a dream come true.
However, like all marketing levers, affiliation involves risks that you need to be aware of before taking the plunge.
We invite you to discover them.
Brand image risk
First and foremost, it’s important to know that affiliation is a concept based on a partnership between an advertiser (affiliator) wishing to communicate about its product or services, and a publisher site (affiliate) that shares the advertising.
So the first risk of affiliation is to not monitoring your online presence sufficiently. By launching an affiliate program without any real strategy, you can end up appearing on sites with themes that are far removed from your own.
First of all, it’s of no use to you, because you know that appearing on this type of site won’t bring you any leads or sales. Worse still, it can even do you a disservice by appearing on risky or low-quality sites.
So, before getting involved in affiliation, you need to
choose the right partners
(sites or influencers) and always check your online presence.
Portfolio risk
Another common mistake is not to rules from the outset. from the outset.
This applies first and foremost to which must be adapted to your objectives.. For example, if you want to increase your sales, you can use the CPA (Cost per Action), while CPC (Cost per Click) will be used primarily in a qualified traffic acquisition strategy, while the CPL (Cost per Lead) can be used for quotation requests or newsletter subscriptions.
Not forgetting the double click which reduces fraud by offering double validation (on the publisher site and on the landing page).
Good to know: it is possible to to combine several payment methods if you wish.
In any case, you’ve understood that using an irrelevant remuneration method can represent a risk for your ROI and your campaign. A number of criteria need to be taken into account to ensure the following
pay your affiliates profitably
.
Fraud risk
With affiliation booming, this solution obviously attracts ill-intentioned people ready to do anything to make money easily and effortlessly. This is why we would like to draw your attention to the fact of choose your partners carefully as advertisers and always check the work of your affiliates. This will enable you to detect any fraud and avoid losing money in the process.
We find many cases of fraud. The best-known are :
- The cookie dropping creation of a fraudulent cookie without any action on the part of the Internet user;
- Buying SEA traffic If your only referer is Google, beware ;
- Fake promotional codes By displaying invalid promo codes on their site, affiliates generate clicks and therefore commissions.
Dependency risk
Although the risk of dependency can affect all marketing strategies, some affiliate programs work so well that it’s tempting to throw your entire communications budget at them. We don’t recommend it. Why ? Because if you want to stop or if you have a problem, you’ll lose all your traffic at once.
So, although affiliation is a
business lever
powerful business lever, it’s essential to diversify your traffic sources.
For example, we recommend that you consider implementing a
paid acquisition strategy
strategy: SEO, SEA or Social Media. In addition to being able to diversify your messages, the fact ofbeing present on several channels allows you to be more flexible and control your digital marketing budget.
Of course, this takes a lot of time. That’s why it’s important to be supported and advised by professional
professional digital marketing consultants
.
Affiliates: risk of not being paid
We’ve talked about the risks that advertisers face with affiliation. But affiliates must also be careful when accepting an affiliate program.
As with advertisers, it’s important to carefully define the terms of the partnership contract contract:
For example:
- How are you remunerated?
- How exactly do you make your money?
What’s more, you also need to know when you’ll be paid. In this respect, make sure the advertiser has a high-performance tracking software.
This software is, in fact, the basis of all
affiliate programs
since it tracks your performance. Every click is taken into account by this tool. This means you’ll be paid according to your performance.
Gain peace of mind by relying on an affiliation platform
To ensure that your affiliate campaign runs smoothly (both for the advertiser and the affiliate), you can call on the services of
affiliation platforms
. Acting as a trusted third party, this type of professional provides customers with all the tools they need to create high-performance campaigns with ease.
Good to know: you can choose between affiliation platforms specializing in one or more specific sectors, or generalist affiliation platforms.
At Casaneo, for example, we have chosen to focus on the fashion and home worlds. This affinity network makes it easy to bring together advertisers and highly qualified affiliates.
In addition, we have set up a high-performance tracking tool which offers traceability of all operations carried out. This reassures both advertisers, who pay the right price, and publishers, who are remunerated at their fair value.
Not to mention a comprehensive interface and a advisor to answer your questions.
So you’ve understood: by relying on an affiliation platform to set up and optimize your affiliation campaigns, you drastically reduce the risks associated with this channel. So you can take 100% advantage of this performance-based business lever to boost your sales and visibility, or earn money from your site.
Affiliation Marketing at your fingertips
THE KEYS TO MAKING THE MOST OF THIS BOOMING LEVER Download the guide!
