First of all, we wish you an excellent new year 2021 ! To resume slowly after the end of the year celebrations, let’s look at the basics of affiliation.
Indeed, although the testimonials of companies that have succeeded in developing their business through affiliation are legion, the success of its affiliation campaign requires knowing at least the basics of this performance marketing technique.
We offer you a short practical guide that will help you see more clearly about this important concept.
Understand the principle of affiliation
Let’s start by defining the principle of affiliate marketing .
This is based on a partnership between an advertiser (affiliator) who wants to communicate about his company or a product and a publisher site (affiliate) who agrees to advertise on his site or to his community in exchange for remuneration. (a commission, as a rule).
The affiliation can be used to improve its turnover, its notoriety or to obtain leads , at the choice of the advertiser.
Learn to set goals
Affiliation is an interesting business lever, because it is based on a performance model. In effect, the affiliate is only paid on the basis of the results obtained. As such, affiliation has a model guaranteeing a return on investment (ROI) of your campaigns.
That being said, it is still necessary to precisely define your objectives to improve the performance of your programs.
When you start in affiliation many questions must be asked: ask yourself about the reasons that lead you to use affiliation: is it to promote a specific product or service? Is it to get more leads or more visibility?
Depending on the answers to these questions, you will not use the same communication tools (banners, editorial content, emailing, discount codes, etc.). Nor the same trading partners. Without forgetting the remuneration methods (CPC, CPL, CPA, etc.) which may change.
Choose the right partner
More and more sites practice affiliation. Thus, it is not difficult to find a publisher site in its sector of activity.
However, it may be relevant to be accompanied by a trusted partner such as an affiliate platform taking on the role of third party in the relationship between advertiser/affiliate.
In addition to providing the tools to set up successful campaigns, an affiliate platform offers a network of qualified affiliates. But also tracking tools offering optimal traceability for a refined analysis of the performance of the programs on the affiliator side and a recovery of commissions without delay for affiliates.
Evaluate and readjust its performance if necessary
Like any marketing campaign, it is necessary to carefully monitor the results of your affiliate campaigns to optimize your actions if necessary.
We also advise you to set up challenges and challenges to motivate your affiliates as often as possible. This is especially useful when commercial highlights (end of year party, Valentine’s Day, etc.) to boost your ROI over the defined period.
As the winter sales approach, you know what you have to do. Do not hesitate to contact us if you want to know more.