Affiliation is an interesting business lever in more ways than one. Firstly, because it’s a performance marketing solution. In other words, you only pay for the results you achieve. But also because affiliation has evolved enormously since its inception. From its beginnings as a simple banner ad, it now offers a complete
wide choice of formats
for original, high-performance commercial messages.
However, while you can invest in affiliation without fear of losing money, it’s important to think ROI. This will help you optimize your campaigns over time so that you canimprove their profitability in line with their target.
This is the purpose of theaffiliate campaign audit.
Reasons to audit your affiliate campaigns
As a general rule, an affiliate campaign is audited after a few weeks, months or years. In effect, we give the program time to mature, to see what works and what doesn’t.
However, we recommend carry out audits as regularly as possible. Here are the main reasons:
- Make sure your marketing messages are up to date It would be a shame, for example, to promote a product that is no longer available;
- Ensure that your partners are aware of your new branding elements You may, for example, want to emphasize your “made in France” or your commitment to an important cause;
- Taking a seasonal promotional messages ;
- Know your performance of your affiliates If you’re not sure of your affiliates’ performance, perhaps you’d like to encourage under-performing affiliates to promote your referrals through challenges?
- Be sure that your
remuneration methods
are adapted to your objectives A CPC remuneration method does not correspond to an affiliate campaign with a sales improvement objective. - Taking stock of fraud.
How do you audit your affiliation campaigns?
Now that you’ve understood the benefits of conducting regular audits of your affiliate campaigns, let’s take a look at how you can go about it.
First and foremost, reread the entire description of your affiliate program, paying particular attention to its terms and conditions of application. This should be as clear as possible, so that affiliates know what’s involved in working with you. This applies as much to the terms and conditions of the program (mode of payment, terms of payment, etc.) as to the benefits and rewards. If necessary, create or rework your FAQ.
Then.., focus on your affiliate partners. We suggest you evaluate their contribution to your program in particular. Knowing how each one performs helps you identify which ones are the most profitable. It’s up to you to decide how to animate your program accordingly.
At the same time, it is important to contact under-performing affiliate partners to highlight the reasons for their poor results. Perhaps there’s a problem on your side (in terms of product flow or shared media)? Taking the time to discuss with all your partners may reveal certain obstacles (real or otherwise).
The last element that should interest you during your audit your affiliates’ commission rates. The aim is to apply the
the right remuneration model
by making sure you don’t offer too much or too little commission in relation to the results observed.
Optimize your affiliation campaigns easily with an affiliation platform
As you can see, auditing an affiliate campaign can take some time. It also requires and a good knowledge of the most profitable elements.
If you need help, the Casaneo
Casaneo experts
are at your disposal. As a sector-specific affiliation platform dedicated to home and fashion, we know the trends in these two sectors inside out. This allows us to give you precise advice on optimizing your campaigns.
What’s more, when you use our services, you benefit from high-performance features including a dedicated interface (for precise tracking of your program’s performance), a tracking tool (for optimal traceability of your operations) and detailed detailed statistics.
As a result, you can easily audit your program. Not forgetting that, if need be, a dedicated account manager is available to answer your questions and help you help you create and optimize your program.
Contact us to find out more and let us help you improve the ROI of your affiliate campaigns.
Affiliation Marketing at your fingertips
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